50+ Marketing & Communications Jobs in Baltimore, MD

The cleanest local government pay signal is still manager-heavy: marketing managers in Baltimore were around $130,000 at the 25th percentile, approximately $170,000 at the median, and about $215,000 at the 75th percentile in May 2025. Across the broader current posting sample for Marketing, Communications & Content, advertised pay centers on about $99k to $145k, with a broader 25th-75th band of about $70k to $190k.

Full August 2026 market report

Advertised pay

Across the 42 openings that disclose pay, the advertised range midpoint runs $70,039 at the 25th percentile, $103,969 at the median and $163,554 at the 75th. These are advertised ranges, not earned pay.

Active openings as of September 25, 2026

Senior roles | Entry level | Remote | Posted this week

Live from the Callings.ai index of over 13 million postings, refreshed hourly and re-checked here nightly. Roles that close are dropped at the next refresh.

Showing 30 of 51 openings.

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What our analysts see this month

Competitive market | next 3-6 months

This is a competitive market rather than a broken one. Baltimore's unemployment rate was 4.2% in July 2026 and was down year over year, but metro employment slipped 0.3300% and the labor force slipped 0.5335%, so the local economy looks stable without much broad-based momentum. For this occupation family, Maryland-level data show marketing, communications & content employment essentially flat year over year in August 2026 while active postings were up 2.2%. That points to real openings, but many are likely replacement hires or tightly scoped searches rather than easy expansion seats.

Best positioned: Your odds are best if you can show measurable campaign or stakeholder outcomes and are open to on-site or hybrid roles in healthcare, higher education, or defense/public-sector-adjacent employers, which account for much of the local mix.

Main caution: The biggest mistake is treating Baltimore like a remote-first creative market; about 80% of sampled roles are on-site, about 15% are hybrid, only about 5% are remote, and execution-heavy work is being automated quickly.

From the August 2026 market report

Who is hiring here

Counted across all 51 openings in this market. 8 of the employers below are hiring for more than one role right now.

1. Baltimore City: 2 open roles
2. BLEND: 2 open roles
3. Blend360: 2 open roles
4. Flywheel Digital: 2 open roles
5. FutureCare Health & Management: 2 open roles
6. Maryland Nonprofits: 2 open roles
7. MICA: 2 open roles
8. TEKsystems Global Services, LLC: 2 open roles
9. American Home Contractors: 1 open role
10. Americans for the Arts: 1 open role

Where the openings are

• Baltimore: 23
• Columbia: 7
• Hanover: 3
• Laurel: 2
• Bel Air: 1
• Linthicum: 1
• Owings Mills: 1
• Jessup: 1

Work arrangement

on-site 25 (49%), hybrid 21 (41%), remote 5 (10%)

Where the demand is

Real opportunity is spread across a long tail rather than locked inside one employer. Over the last 90 days, the market showed more than 4,000 postings across more than 1,600 companies, and hiring in the sample was fragmented. The most consistently active named employers were Northrop Grumman Corp. (more than 125), The Johns Hopkins University (more than 100), and MedStar Health (more than 50). Industry mix matters more than title here. The biggest pockets were healthcare (about 25%), construction (about 15%), government & public sector (about 10%), aerospace & defense (about 10%), and retail (about 10%). Local openings reinforce that split: Johns Hopkins posted both a Recruitment and Marketing Specialist and a Sr. Communications & Marketing Manager, Nadia Care posted a hybrid Marketing Specialist, the Baltimore Orioles posted a Digital Marketing Coordinator, Jhpiego posted a Communications and Knowledge Management Associate, and the Mayor's Office of Arts and Culture recruited a Creative Communications Specialist. That mix favors candidates who can adapt their portfolio to institutional, service-line, public-facing, or regulated environments. It is less forgiving for job seekers whose experience is limited to remote-first content production or narrow social-only work.

• Healthcare and care-adjacent institutions (high): This is the largest visible pocket in the local mix at about 25%, and current examples include MedStar Health among top employers and Nadia Care hiring for multichannel campaign work.
• Higher education and research institutions (high): Johns Hopkins is one of the most active named employers and is currently filling both specialist and senior manager roles tied to recruitment, programs, and institutional communications.
• Government, public mission, and defense-adjacent work (moderate): Government & public sector and aerospace & defense each represent about 10% of the local sample, with examples ranging from municipal arts communications to knowledge-management work linked to NGOs and contract-heavy employers.
• Consumer engagement and events (moderate): Smaller but real opportunity exists in sports, arts, and retail, where digital engagement, storytelling, email, and SMS are especially visible in local openings.

Where to focus: Prioritize healthcare, higher education, and government or defense-adjacent employers where Baltimore shows the clearest concentration and where measurable multichannel work matters more than flashy creative alone.

Roles worth searching next

• Project Coordinator / Program Coordinator: Local marketing postings over-index on project management, which makes timeline, stakeholder, and execution experience portable into formal project roles.
• Knowledge Management Associate: Baltimore has at least one current communications-and-knowledge-management opening, which shows the overlap between content work, documentation, and operational knowledge-sharing.
• Proposal Coordinator / RFP Writer: With local demand clustered in healthcare, government & public sector, and aerospace & defense, message-heavy candidates can shift into proposal and response work.
• Business or Marketing Data Analyst: If your edge is Excel, dashboards, reporting, and campaign analysis, the analytics path may fit better than pure content production.

What postings ask for

• Project management (table_stakes | immediate): It is the most-requested hard skill in local postings at about 10%, while PMP shows up in less than 5% of postings, so employers appear to value delivery skill more than formal certification. Who: Entry-level applicants, career switchers, and mid-career generalists.
• Excel and performance reporting (table_stakes | immediate): Microsoft Excel appears in about 5% of local postings, and broader 2026 guidance treats data literacy as a core marketing skill. Who: Anyone targeting specialist, coordinator, or marketing operations work.
• Google Ads Search and Google Analytics 4 Skillshop (differentiator | near-term): Google Skillshop, especially Google Ads Search and Google Analytics 4, is described as a non-negotiable baseline for performance marketing in 2026. Who: Candidates pursuing growth, demand generation, paid media, or measurable acquisition roles.
• AI prompting and workflow automation (premium | immediate): Demand for AI in marketing jobs nearly doubled between January and May 2026, and prompt engineering is described as the highest-leverage AI skill for marketers using tools such as ChatGPT, Claude, and Gemini. Who: Mid-career candidates, content strategists, and career switchers trying to stand out fast.
• AI governance, privacy, and ethical review (premium | near-term): Evaluation and governance of AI is called a critical skill, and AI-driven privacy breaches are predicted to drive a 20% surge in class-action lawsuits in 2026. Who: Candidates targeting healthcare, higher education, public-sector, or regulated-enterprise work.
• Email and SMS lifecycle marketing (differentiator | immediate): Recent local roles at the Baltimore Orioles and Nadia Care both emphasize email, SMS, and channel management, making lifecycle execution a practical local specialty. Who: Entry-level and mid-career candidates who need a concrete channel niche.

Questions about this market

What do Marketing, Communications & Content roles pay in Baltimore-Columbia-Towson, MD?

The cleanest local government pay signal is still manager-heavy: marketing managers in Baltimore were around $130,000 at the 25th percentile, approximately $170,000 at the median, and about $215,000 at the 75th percentile in May 2025. Across the broader current posting sample for Marketing, Communications & Content, advertised pay centers on about $99k to $145k, with a broader 25th-75th band of about $70k to $190k. This is a market where senior strategy and institutional marketing can pay very well, but specialist and coordinator roles sit far below manager medians. Recent local examples include a Johns Hopkins Recruitment and Marketing Specialist at a starting salary range of $47,355–$82,820, a Nadia Care Marketing Specialist at $65,000–$75,000, and a Johns Hopkins Sr. Communications & Marketing Manager at $77,695–$135,915.

Where is demand for Marketing, Communications & Content roles in Baltimore-Columbia-Towson, MD concentrated?

Real opportunity is spread across a long tail rather than locked inside one employer. Over the last 90 days, the market showed more than 4,000 postings across more than 1,600 companies, and hiring in the sample was fragmented. The most consistently active named employers were Northrop Grumman Corp. (more than 125), The Johns Hopkins University (more than 100), and MedStar Health (more than 50). Industry mix matters more than title here. The biggest pockets were healthcare (about 25%), construction (about 15%), government & public sector (about 10%), aerospace & defense (about 10%), and retail (about 10%). Local openings reinforce that split: Johns Hopkins posted both a Recruitment and Marketing Specialist and a Sr. Communications & Marketing Manager, Nadia Care posted a hybrid Marketing Specialist, the Baltimore Orioles posted a Digital Marketing Coordinator, Jhpiego posted a Communications and Knowledge Management Associate, and the Mayor's Office of Arts and Culture recruited a Creative Communications Specialist. That mix favors candidates who can adapt their portfolio to institutional, service-line, public-facing, or regulated environments. It is less forgiving for job seekers whose experience is limited to remote-first content production or narrow social-only work.

Which employers are hiring the most Marketing, Communications & Content talent in Baltimore-Columbia-Towson, MD?

Recent postings show the most activity from Northrop Grumman Corp. (125 postings), The Johns Hopkins University (100 postings), MedStar Health (50 postings). See the full market report for the complete employer landscape.

Can Marketing, Communications & Content roles in Baltimore-Columbia-Towson, MD be done remotely?

Of recent postings, 5% are remote and 15% hybrid, with 80% on-site. Use the Remote filter above to see only remote openings.

How current are these listings?

Openings come from the Callings.ai live index of over 13 million jobs, refreshed hourly. This page searches postings from the last 30 days; run the search yourself to filter by anything else in plain language.

Browse Maryland openings by job title

• Software Engineer: 209 open roles statewide

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