Marketing Jobs in Baltimore, MD

Direct local BLS wage data shows two very different pay lanes in Baltimore: market research analysts and marketing specialists had a $74,620 median annual wage in 2025, while marketing managers had a $140,180 median. Current posted salary ranges across the broader category center on about $71k to $100k, with a broader 25th-75th band of about $60k to $139k. A statewide posting-based salary sample put mean offered pay for new openings at about $92,614 in September 2026, which is useful as a directional read rather than a metro median.

Full September 2026 market report

Advertised pay

Across the 58 openings that disclose pay, the advertised range midpoint runs $85,000 at the 25th percentile, $110,967 at the median and $160,000 at the 75th. These are advertised ranges, not earned pay.

Active openings as of November 10, 2026

Senior roles | Entry level | Remote | Posted this week

Live from the Callings.ai index of over 13 million postings, refreshed hourly and re-checked here nightly. Roles that close are dropped at the next refresh.

Showing 30 of 69 openings.

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What our analysts see this month

Balanced market | next 3-6 months

Baltimore is a balanced but competitive market for Marketing, Communications & Content right now: metro unemployment was 3.9% in August 2026, but Baltimore professional and business services employment was down -0.3512% year-over-year and statewide employment in this occupation family was essentially flat. Openings still exist: we observed more than 150 postings across more than 100 companies over the last 90 days, with active Maryland postings for this occupation family up 0.6% year-over-year. That usually means you can get interviews if you match the brief tightly, but broad generalist positioning is less likely to break through.

Best positioned: Candidates with a bachelor's degree, a portfolio showing project management plus social/content/SEO/data work, and comfort in healthcare, education, utilities, or government-adjacent settings have the best odds.

Main caution: The biggest trap is assuming this is a remote-friendly market or that manager pay is typical; only about 5% of local postings are remote, and the category's headline salaries are concentrated in management roles rather than the broader specialist pool.

From the September 2026 market report

Who is hiring here

Counted across all 69 openings in this market. 10 of the employers below are hiring for more than one role right now.

1. Kpmg Us: 6 open roles
2. Atlantic Blue Water Services: 3 open roles
3. McCormick Co.: 3 open roles
4. Oak View Group: 3 open roles
5. FutureCare Health & Management: 2 open roles
6. Mileone: 2 open roles
7. Tenable Network Security, Inc.: 2 open roles
8. The Johns Hopkins University: 2 open roles
9. T. Rowe Price Group: 2 open roles
10. WSP Global Inc.: 2 open roles

Where the openings are

• Baltimore: 34
• Columbia: 6
• Hunt Valley: 5
• Towson: 4
• Cockeysville: 3
• Fulton: 2
• Severna Park: 2
• Laurel: 2

Work arrangement

on-site 44 (64%), hybrid 20 (29%), remote 5 (7%)

Where the demand is

Real opportunity is spread across a long tail, not one dominant brand. Over the last 90 days, we observed more than 150 postings across more than 100 companies, and hiring in the sample was fragmented across employers. The one clearly repeated named employer in the sample was The Johns Hopkins University, with around 10 postings. Industry mix matters more here than chasing a single agency or startup story. The most-active local industries in the sample were marketing, healthcare, and education at about 15% each, followed by utilities and government administration at about 10% each. About 35% of postings came from enterprise employers, and the role mix leaned mid-career: about 25% entry, about 45% mid, about 10% senior, and about 15% lead+.

• Higher education and research institutions (high): Large institutions look especially relevant because The Johns Hopkins University was the clearest repeat hirer in the sample, and education made up about 15% of local category postings.
• Healthcare and health-adjacent organizations (high): Healthcare represented about 15% of local postings, which supports job seekers who can combine clear messaging with process discipline and stakeholder coordination.
• Utilities and government-adjacent employers (moderate): Utilities and government administration each accounted for about 10% of the posting mix, which often favors candidates who are comfortable with approvals, compliance, and structured communications.
• Enterprise in-house marketing teams (moderate): About 35% of sampled postings came from enterprise employers, so candidates who can work across departments and navigate slower decision cycles have an edge.

Where to focus: Focus first on mid-level, hybrid roles inside healthcare, education, utilities, and government-adjacent organizations where project coordination plus content and analytics are valued together.

Roles worth searching next

• Proposal Coordinator / RFP Writer: It uses the same writing, deadline, and stakeholder-management muscles as marketing and communications work, but in a more process-driven environment.
• Program Coordinator / Project Coordinator: This is a clean bridge for candidates whose strongest local signal is project management rather than brand strategy.
• Grants or Development Writer: It fits candidates with strong messaging, storytelling, and research skills who want to move into nonprofit or institutional environments.
• Learning Content / Training Coordinator: This path suits content-focused candidates who are good at structuring information, simplifying concepts, and supporting internal audiences.

What postings ask for

• Project management (table_stakes | immediate): It was the single most common hard skill in local postings at about 20%, so it functions more like a baseline screen-in skill than a bonus skill. Who: Everyone, especially entry-level candidates and career switchers.
• Social media management (table_stakes | immediate): It appeared in about 15% of local postings, which makes it one of the clearest proof-of-execution signals in this market. Who: Entry-level and mid-career candidates applying to coordinator, specialist, and communications roles.
• SEO plus content creation and copywriting (differentiator | immediate): SEO, content creation, and copywriting each showed up in about 10% of local postings, so employers are rewarding candidates who can make content and help it perform. Who: Writers, communicators, and marketers who want to avoid being seen as 'brand only.'
• Google Analytics 4 Certification (differentiator | near-term): Data analysis appeared in about 10% of local postings, and GA4 was identified as a foundational credential for understanding web analytics, event tracking, and interpretation. Who: Mid-career candidates, career switchers, and anyone who cannot already prove measurement skills.
• Canva (table_stakes | immediate): Canva showed up in about 10% of local postings, which suggests many employers expect lightweight production ability even in non-design-first marketing roles. Who: Entry-level candidates and communications generalists.
• AI literacy and prompt engineering (table_stakes | immediate): AI literacy is now described as foundational for marketers, and prompt engineering is increasingly treated as a table-stakes skill for getting usable, on-brand output from AI tools. Who: Everyone, but especially candidates competing for content, communications, and lean-team roles.

Questions about this market

What do Marketing, Communications & Content roles pay in Baltimore-Columbia-Towson, MD?

Direct local BLS wage data shows two very different pay lanes in Baltimore: market research analysts and marketing specialists had a $74,620 median annual wage in 2025, while marketing managers had a $140,180 median. Current posted salary ranges across the broader category center on about $71k to $100k, with a broader 25th-75th band of about $60k to $139k. A statewide posting-based salary sample put mean offered pay for new openings at about $92,614 in September 2026, which is useful as a directional read rather than a metro median. This is a decent-pay market for solid specialists, but the real upside sits with people who own budget, strategy, analytics, or teams. It is not a low-wage market, but it is also not one where average applicants can expect manager-level compensation.

Where is demand for Marketing, Communications & Content roles in Baltimore-Columbia-Towson, MD concentrated?

Real opportunity is spread across a long tail, not one dominant brand. Over the last 90 days, we observed more than 150 postings across more than 100 companies, and hiring in the sample was fragmented across employers. The one clearly repeated named employer in the sample was The Johns Hopkins University, with around 10 postings. Industry mix matters more here than chasing a single agency or startup story. The most-active local industries in the sample were marketing, healthcare, and education at about 15% each, followed by utilities and government administration at about 10% each. About 35% of postings came from enterprise employers, and the role mix leaned mid-career: about 25% entry, about 45% mid, about 10% senior, and about 15% lead+.

Which employers are hiring the most Marketing, Communications & Content talent in Baltimore-Columbia-Towson, MD?

Recent postings show the most activity from The Johns Hopkins University (10 postings). See the full market report for the complete employer landscape.

Can Marketing, Communications & Content roles in Baltimore-Columbia-Towson, MD be done remotely?

Of recent postings, 5% are remote and 40% hybrid, with 55% on-site. Use the Remote filter above to see only remote openings.

How current are these listings?

Openings come from the Callings.ai live index of over 13 million jobs, refreshed hourly. This page searches postings from the last 30 days; run the search yourself to filter by anything else in plain language.

Browse Maryland openings by job title

• Software Engineer: 265 open roles statewide

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Other roles in Baltimore-Columbia-Towson, MD

• Administrative & Office Support
• Human Resources, Recruiting & People Operations
• Sales, Customer Success & Account Management
• Legal, Compliance & Risk
• Operations, Supply Chain & Logistics
• Software, IT & Cybersecurity
• Manufacturing, Construction & Field Services
• Education & Training

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