100+ Marketing & Communications Jobs in Charlotte, NC

Direct local government pay data is strongest for market research analysts and marketing specialists, who averaged $95,640 a year and $45.98 an hour in May 2025. Current local posting data points to advertised pay centered on about $90k to $129k, while statewide new-opening pay for this broader category averaged about $93,628 in August 2026 on a sample of 1,558 openings. Leadership pay sits much higher: Charlotte marketing manager pay is estimated around $166,200 in May 2025 from a BLS-based local salary synthesis, close to the national marketing manager median of $166,790.

Full August 2026 market report

Advertised pay

Across the 47 openings that disclose pay, the advertised range midpoint runs $72,860 at the 25th percentile, $107,000 at the median and $148,458 at the 75th. These are advertised ranges, not earned pay.

Active openings as of September 25, 2026

Senior roles | Entry level | Remote | Posted this week

Live from the Callings.ai index of over 13 million postings, refreshed hourly and re-checked here nightly. Roles that close are dropped at the next refresh.

Showing 30 of 101 openings.

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What our analysts see this month

Competitive market | next 3-6 months

Charlotte is still a real market for this field: the metro had 9,500 market research analysts and marketing specialists in May 2025, with an above-national concentration level of 1.21, and recent hiring spread across more than 4,500 postings from more than 1,800 companies over the last 90 days. The broader metro backdrop is healthy enough to support hiring: Charlotte's unemployment rate was 3.7% in July 2026, total nonfarm employment was up 1.5743% year-over-year in June 2026, and Professional and Business Services was up 1.8083% year-over-year. But openings are not expanding fast enough to make this easy: North Carolina marketing, communications & content postings were essentially flat year-over-year in August 2026, and only about 5% of local postings are remote. That makes this a competitive market with real openings, especially for candidates who can work on-site and show measurable business impact.

Best positioned: The best odds right now belong to mid-career in-house marketers who can connect campaigns to pipeline, reporting, and execution in healthcare, retail, construction, or B2B demand-gen environments, where local posting mix is strongest and Charlotte examples emphasize AI-driven demand generation, funnel optimization, and lead generation.

Main caution: The biggest mistake is treating Charlotte like a remote-friendly generalist content market; about 80% of postings are on-site, about 40% skew entry-level, and employers are screening harder for analytics and AI fluency.

From the August 2026 market report

Who is hiring here

Counted across all 101 openings in this market. 10 of the employers below are hiring for more than one role right now.

1. Atlas Copco Group: 5 open roles
2. Atlas Copco Group: 5 open roles
3. BCI Acrylic Inc.: 5 open roles
4. Lowe's: 4 open roles
5. Ingersoll Rand Inc.: 3 open roles
6. PR Girl Manifesto, Inc.: 3 open roles
7. Avidxchange, Inc.: 2 open roles
8. Belk, Inc.: 2 open roles
9. Harvesteventsclt: 2 open roles
10. Infosys Limited: 2 open roles

Where the openings are

• Charlotte: 68
• Rock Hill: 9
• Huntersville: 5
• Davidson: 4
• Mooresville: 4
• Matthews: 2
• Concord: 2
• Cornelius: 1

Work arrangement

on-site 57 (57%), hybrid 36 (36%), remote 7 (7%)

Where the demand is

Opportunity is concentrated far more in in-house business functions than in pure media or remote creator work. In the local posting mix, healthcare accounts for about 25%, construction about 20%, retail about 20%, manufacturing about 10%, and financial services about 10%. Among the most active named employers in the recent sample were Atrium Health, Atrium Health Enterprise, Circle K, Circle K Corporation, and American Addiction Centers. That matters because Charlotte hiring appears fragmented across many employers rather than dominated by one brand. For job seekers, that usually rewards a long-tail strategy: tailored outreach across many employer types, not waiting on a short list of marquee companies. It also means sector fluency can beat title purity; a marketer who understands provider growth, multi-location retail, contractor lead generation, or regulated messaging can be more competitive than a generic portfolio. The role mix also points toward business-outcome ownership. A Charlotte posting from Teguar Corporation emphasized AI-driven demand generation, funnel optimization, trade shows, website channels, and lead generation. Paired with local skill demand for project management and the national shift toward analytics and AI fluency, the clearest opportunities are in jobs that connect content or campaigns to pipeline, conversion, and execution discipline.

• Healthcare and care delivery (high): This is the largest visible segment at about 25% of local postings, with active employers including Atrium Health, Atrium Health Enterprise, and American Addiction Centers.
• Retail and multi-location consumer brands (high): Retail represents about 20% of the local mix, and Circle K and Circle K Corporation are among the most consistently active named employers.
• Construction, manufacturing, and industrial B2B (moderate): Construction is about 20% of the local mix and manufacturing about 10%, which supports marketers who can handle proposals, field marketing, trade shows, distributor channels, and lead generation.
• Financial and corporate growth teams (moderate): Financial services accounts for about 10% of the local posting mix, and broader corporate expansions in the region suggest continuing demand for polished in-house communications and growth support roles.

Where to focus: Prioritize in-house, on-site roles where you can show KPI ownership in healthcare, retail, or industrial/B2B environments.

Roles worth searching next

• Business Analyst: If your strongest proof is conversion analysis, reporting, and dashboard work, this is the cleanest move toward a more data-heavy path.
• Project Coordinator / Project Manager: Local employers frequently surface project management, so operational marketers can reposition around delivery ownership rather than messaging ownership.
• Proposal Coordinator / Bid Writer: Construction and manufacturing are a meaningful part of the local employer mix, and strong writers can move into bid and proposal work without moving into sales.
• Event Producer / Trade Show Coordinator: Some local growth roles still emphasize trade shows and channel execution, which can translate into event-led operations work.

What postings ask for

• Project management (table_stakes | immediate): It is the most commonly surfaced hard skill in the local sample at about 15%, which tells you many employers want execution discipline as much as creative ideas. Who: Entry-level candidates, coordinators, and career switchers.
• Data analytics and conversion reporting (table_stakes | immediate): Analytics and interpretation, including Google Analytics and conversion data, are treated as table-stakes for digital marketers in 2026. Who: Everyone, especially anyone aiming at growth, lifecycle, or content strategy roles.
• AI workflow fluency (differentiator | immediate): AI fluency is becoming a baseline expectation, and tools such as Jasper, Copy.ai, Writer.com, Claude, and ChatGPT are standard in content-heavy work. Who: Mid-career marketers, content specialists, and job seekers whose recent work predates current AI expectations.
• Demand generation and funnel optimization (premium | immediate): A recent Charlotte employer advertised for AI-driven demand generation, funnel optimization, website channel ownership, and lead generation, showing where budgets are being protected locally. Who: Mid-career candidates targeting higher-paying in-house growth roles.
• GEO, AEO, and AIO (differentiator | near-term): Generative Engine Optimization, Answer Engine Optimization, and AI Optimization are emerging skills for structuring content for AI-powered search and voice interfaces. Who: SEO, content, and communications candidates who need a 2026-specific edge.
• Trade show and event-channel execution (differentiator | near-term): Charlotte growth-oriented roles still surface trade shows alongside website and lead-gen ownership, which signals continued value for marketers who can run in-person channels as part of a full funnel. Who: B2B, industrial, healthcare, and field-oriented marketers.

Questions about this market

What do Marketing, Communications & Content roles pay in Charlotte-Concord-Gastonia, NC-SC?

Direct local government pay data is strongest for market research analysts and marketing specialists, who averaged $95,640 a year and $45.98 an hour in May 2025. Current local posting data points to advertised pay centered on about $90k to $129k, while statewide new-opening pay for this broader category averaged about $93,628 in August 2026 on a sample of 1,558 openings. Leadership pay sits much higher: Charlotte marketing manager pay is estimated around $166,200 in May 2025 from a BLS-based local salary synthesis, close to the national marketing manager median of $166,790. Charlotte looks like a market where solid mid-career marketing pay is attainable, not just executive upside. The city's cost-of-living index is around 97, about 3% below the national average, so six-figure offers can stretch reasonably well if you are landing analytical or leadership-oriented work.

Where is demand for Marketing, Communications & Content roles in Charlotte-Concord-Gastonia, NC-SC concentrated?

Opportunity is concentrated far more in in-house business functions than in pure media or remote creator work. In the local posting mix, healthcare accounts for about 25%, construction about 20%, retail about 20%, manufacturing about 10%, and financial services about 10%. Among the most active named employers in the recent sample were Atrium Health, Atrium Health Enterprise, Circle K, Circle K Corporation, and American Addiction Centers. That matters because Charlotte hiring appears fragmented across many employers rather than dominated by one brand. For job seekers, that usually rewards a long-tail strategy: tailored outreach across many employer types, not waiting on a short list of marquee companies. It also means sector fluency can beat title purity; a marketer who understands provider growth, multi-location retail, contractor lead generation, or regulated messaging can be more competitive than a generic portfolio. The role mix also points toward business-outcome ownership. A Charlotte posting from Teguar Corporation emphasized AI-driven demand generation, funnel optimization, trade shows, website channels, and lead generation. Paired with local skill demand for project management and the national shift toward analytics and AI fluency, the clearest opportunities are in jobs that connect content or campaigns to pipeline, conversion, and execution discipline.

Which employers are hiring the most Marketing, Communications & Content talent in Charlotte-Concord-Gastonia, NC-SC?

Recent postings show the most activity from Atrium Health (100 postings), Circle K (100 postings), American Addiction Centers (100 postings), Atrium Health Enterprise (100 postings), Circle K Corporation (40 postings). See the full market report for the complete employer landscape.

Can Marketing, Communications & Content roles in Charlotte-Concord-Gastonia, NC-SC be done remotely?

Of recent postings, 5% are remote and 15% hybrid, with 80% on-site. Use the Remote filter above to see only remote openings.

How current are these listings?

Openings come from the Callings.ai live index of over 13 million jobs, refreshed hourly. This page searches postings from the last 30 days; run the search yourself to filter by anything else in plain language.

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