Marketing Jobs in Austin, TX

Official local wage anchors are still the strongest base rates: in Austin, market research analysts and marketing specialists had a 2025 median of $80,460, with a 25th-90th percentile range of $60,560 to $152,160, while marketing managers had a 2025 median of $164,920 and a 25th-90th percentile range of $121,130 to $274,700. More current but less precise posting data shows local salary ranges centering on about $105k to $140k, with a broader 25th-75th band of about $70k to $185k, and hourly-paid roles centering on about $20 to $23 / hour. Statewide offered-salary data from Revelio Public Labor Statistics puts new Texas openings in this category at ~$96,586 in September 2026 (n=3,026), versus ~$67,467 across all Texas occupations, which suggests the field still commands a premium.

Full September 2026 market report

Advertised pay

Across the 113 openings that disclose pay, the advertised range midpoint runs $117,500 at the 25th percentile, $135,000 at the median and $162,400 at the 75th. These are advertised ranges, not earned pay.

Active openings as of November 10, 2026

Senior roles | Entry level | Remote | Posted this week

Live from the Callings.ai index of over 13 million postings, refreshed hourly and re-checked here nightly. Roles that close are dropped at the next refresh.

Showing 30 of 201 openings.

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What our analysts see this month

Competitive market | next 3-6 months

Austin is still a workable market for Marketing, Communications & Content, but it is a selective one. Austin unemployment was 3.9% in August 2026, metro nonfarm employment was up 1.1574% year-over-year, and professional and business services employment was up 1.9587% year-over-year, which is a decent backdrop for employer activity. Texas-wide occupation signals are still encouraging: Revelio Public Labor Statistics shows marketing, communications & content postings up 12.9% year-over-year and employment up 1.2% in September 2026. But local hiring is fragmented across more than 300 companies, with only about 15% of postings remote, so landing a role depends more on fit and specialization than on raw posting volume.

Best positioned: Candidates with software or B2B experience who can show product marketing, demand generation, data analysis, project management, and AI-assisted workflow skills have the best odds, especially in software development and technology employers that make up about 35% and about 15% of local postings.

Main caution: The biggest trap is assuming Austin is a remote-friendly generalist market; only about 15% of postings are remote, about 25% are entry-level, and posted pay is skewed by higher-level roles.

From the September 2026 market report

Who is hiring here

Counted across all 201 openings in this market. 10 of the employers below are hiring for more than one role right now.

1. Advanced Micro Devices, Inc.: 9 open roles
2. BigCommerce Pty.: 7 open roles
3. Kpmg Us: 7 open roles
4. Braze: 4 open roles
5. Amazon: 3 open roles
6. IBM: 3 open roles
7. NinjaOne, LLC: 3 open roles
8. Rugiet: 3 open roles
9. True Talent Solutions Partners: 3 open roles
10. Agoda: 2 open roles

Where the openings are

• Austin: 192
• Round Rock: 2
• Dallas: 1
• Texas, Mississippi: 1
• San Francisco: 1
• Leander: 1
• Cedar Park: 1

Work arrangement

on-site 94 (48%), hybrid 71 (36%), remote 30 (15%)

Where the demand is

Real opportunity is concentrated first in software and technology employers. In the local postings sample, software development accounts for about 35% of category demand and broader technology about 15%, and recent named openings from SolarWinds, TogetherWork, and OneMagnify all point toward demand generation, integrated marketing, product marketing, analytics, and AI-enabled workflow rather than pure brand-only work. This is why candidates with measurable pipeline, launch, and lifecycle results travel better than generalist content resumes. A second pocket sits in institutional and service employers. Healthcare, education, and retail each represent about 10% of the local sample, and the most active named employers include Uthealthcomm and the University of Texas alongside Agoda, Braze, and Amazon. Destination and local-brand marketing is real but narrower; Visit Austin's award-winning campaign reported 28,300 bookings, $9.36 million in direct hotel revenue, and $748 million in total economic impact, but that is better read as a specialized niche than the dominant hiring lane.

• B2B software and SaaS marketing (high): The biggest local concentration is in software and technology, with demand leaning toward product marketing, demand generation, integrated campaigns, and performance-oriented content.
• Healthcare and higher-ed marketing/communications (moderate): Healthcare and education each make up about 10% of the local sample, and named employer activity includes Uthealthcomm and the University of Texas.
• Agency and consulting-side growth marketing (moderate): Agency and consultancy signals are present through OneMagnify's regional office move and Austin listings tied to growth, analytics, and AI marketing operations.
• Destination and consumer brand marketing (limited): Local brand and tourism work exists, but the evidence points to it as a narrower niche than software-led demand.

Where to focus: Prioritize software and tech-facing roles if you can prove analytics plus go-to-market execution, and widen to healthcare or higher education if you need a steadier bridge into the market.

Roles worth searching next

• Revenue Operations Analyst: Austin roles emphasize pipeline growth, data analysis, stakeholder management, and AI-enabled operations, which overlaps strongly with rev-ops work.
• Go-to-Market Program Manager: Project management, strategic planning, and stakeholder management are prominent local asks across the sample.
• Business Analyst: Local employers repeatedly ask for data analysis, project management, and stakeholder management, which transfers well into analyst roles outside the marketing category.
• Product Operations Analyst: A software-heavy employer mix plus demand for analytics and cross-functional work makes product ops a credible pivot for marketers with systems thinking.

What postings ask for

• Data analysis (table_stakes | immediate): Data analysis shows up in about 20% of local postings, and nearby analyst-oriented marketing paths increasingly treat SQL as baseline with Python or R as a plus. Who: Entry-level candidates, career switchers, and generalists who need a stronger measurable-results story.
• Project management (table_stakes | immediate): Project management appears in about 20% of local postings, making it one of the clearest common denominators across content, product marketing, and integrated campaign roles. Who: Everyone, especially applicants coming from creative-only or channel-only backgrounds.
• Product marketing (differentiator | immediate): Product marketing shows up in about 10% of local postings, and software development plus technology account for about 50% of the local sample. Who: Mid-career marketers, former consultants, and switchers with technical or product-adjacent experience.
• Content strategy with measurement (differentiator | immediate): Content strategy and content creation each appear in about 10% of local postings, but recent Austin hiring signals tied content work directly to demand generation and performance optimization. Who: Content writers, editors, social marketers, and PR candidates trying to move into stronger-growth roles.
• Strategic planning and business acumen (premium | near-term): Strategic planning appears in about 10% of local postings, and the AMA lists strategic thinking and business acumen among the future-proof marketing skills. Who: Mid-career candidates aiming at manager, product marketing, or integrated marketing roles.
• AI fluency and prompt engineering (premium | immediate): The AMA identifies AI fluency as marketers' top anticipated skill need, and prompt engineering is becoming a practical execution skill for reliable marketing outputs. Who: All candidates, but especially anyone competing in content, SEO, paid, or analytics-heavy roles.

Questions about this market

What do Marketing, Communications & Content roles pay in Austin-Round Rock-San Marcos, TX?

Official local wage anchors are still the strongest base rates: in Austin, market research analysts and marketing specialists had a 2025 median of $80,460, with a 25th-90th percentile range of $60,560 to $152,160, while marketing managers had a 2025 median of $164,920 and a 25th-90th percentile range of $121,130 to $274,700. More current but less precise posting data shows local salary ranges centering on about $105k to $140k, with a broader 25th-75th band of about $70k to $185k, and hourly-paid roles centering on about $20 to $23 / hour. Statewide offered-salary data from Revelio Public Labor Statistics puts new Texas openings in this category at ~$96,586 in September 2026 (n=3,026), versus ~$67,467 across all Texas occupations, which suggests the field still commands a premium. Austin can pay very well, but the really high numbers sit in management tracks. Local market-research and marketing-specialist pay is only modestly above the national median at $80,460 versus $78,760, while Austin marketing-manager median pay at $164,920 is slightly below the national median of $166,790.

Where is demand for Marketing, Communications & Content roles in Austin-Round Rock-San Marcos, TX concentrated?

Real opportunity is concentrated first in software and technology employers. In the local postings sample, software development accounts for about 35% of category demand and broader technology about 15%, and recent named openings from SolarWinds, TogetherWork, and OneMagnify all point toward demand generation, integrated marketing, product marketing, analytics, and AI-enabled workflow rather than pure brand-only work. This is why candidates with measurable pipeline, launch, and lifecycle results travel better than generalist content resumes. A second pocket sits in institutional and service employers. Healthcare, education, and retail each represent about 10% of the local sample, and the most active named employers include Uthealthcomm and the University of Texas alongside Agoda, Braze, and Amazon. Destination and local-brand marketing is real but narrower; Visit Austin's award-winning campaign reported 28,300 bookings, $9.36 million in direct hotel revenue, and $748 million in total economic impact, but that is better read as a specialized niche than the dominant hiring lane.

Which employers are hiring the most Marketing, Communications & Content talent in Austin-Round Rock-San Marcos, TX?

Recent postings show the most activity from Platinum Coastal Group (10 postings), Uthealthcomm (10 postings), University of Texas (5 postings), Agoda (5 postings), Braze (5 postings). See the full market report for the complete employer landscape.

Can Marketing, Communications & Content roles in Austin-Round Rock-San Marcos, TX be done remotely?

Of recent postings, 15% are remote and 30% hybrid, with 55% on-site. Use the Remote filter above to see only remote openings.

How current are these listings?

Openings come from the Callings.ai live index of over 13 million jobs, refreshed hourly. This page searches postings from the last 30 days; run the search yourself to filter by anything else in plain language.

Browse Texas openings by job title

• General Manager: 551 open roles statewide
• Project Manager: 511 open roles statewide
• Branch Manager: 107 open roles statewide
• Senior Manager: 86 open roles statewide

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Other roles in Austin-Round Rock-San Marcos, TX

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