Marketing Jobs in San Francisco, CA

Government wage data show a very high ceiling in San Francisco: marketing managers had a $220,480 median annual wage in 2025, while market research analysts and marketing specialists had a $123,250 median. Separate from that, recent posted salary ranges across the broader category center on about $150k to $196k, with a broader middle band of about $120k to $235k, while California's mean offered salary on new openings for the category was about $101,539.

Full September 2026 market report

Advertised pay

Across the 423 openings that disclose pay, the advertised range midpoint runs $140,000 at the 25th percentile, $175,000 at the median and $210,000 at the 75th. These are advertised ranges, not earned pay.

Active openings as of November 10, 2026

Senior roles | Entry level | Remote | Posted this week

Live from the Callings.ai index of over 13 million postings, refreshed hourly and re-checked here nightly. Roles that close are dropped at the next refresh.

Showing 30 of 250+ openings.

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What our analysts see this month

Competitive market | next 3-6 months

San Francisco is still a real hiring market for this category, but it is not an easy one. The metro had 2,427,200 nonfarm jobs in August 2026, up 13,500 from a year earlier, and unemployment was 4.6%. But the occupation-specific direction is softer: California Marketing, Communications & Content employment was essentially flat year over year in September and active postings were down 1.0%. In the local sample, there were more than 1,300 postings across more than 800 companies over the last 90 days, yet only about 10% were entry level and only about 10% were remote.

Best positioned: The best odds right now are for candidates who can show product marketing, go-to-market strategy, data analysis, and content creation in software-heavy environments, which account for about 45% of local postings.

Main caution: Do not treat Bay Area pay headlines as broad access; the market skews mid-career and lead+, and remote-first job searches miss most of the local sample.

From the September 2026 market report

Who is hiring here

Counted across all 535 openings in this market. 10 of the employers below are hiring for more than one role right now.

1. Anthropic Limited: 10 open roles
2. Cursor: 7 open roles
3. Genentech, Inc.: 7 open roles
4. Rippling, Inc.: 7 open roles
5. Kpmg Us: 6 open roles
6. Nooks: 6 open roles
7. OpenAI Foundation: 6 open roles
8. Braze: 5 open roles
9. Faire Wholesale Inc.: 5 open roles
10. Gap Inc.: 5 open roles

Where the openings are

• San Francisco: 397
• San Mateo: 22
• South San Francisco: 20
• Redwood City: 16
• Oakland: 13
• Alameda: 6
• Foster City: 5
• Walnut Creek: 5

Work arrangement

on-site 271 (51%), hybrid 207 (39%), remote 56 (10%)

Where the demand is

The clearest concentration is in tech-linked B2B work. In the local posting sample, software development accounts for about 45% of category openings, followed by technology at about 20% and technology, information and internet at about 10%. The recurring skill pattern matches that mix: data analysis leads at about 25%, project management and product marketing each appear in about 20%, and go-to-market strategy and strategic planning appear in about 15%. That points less toward pure brand storytelling and more toward launch, pipeline, positioning, and cross-functional execution. The opportunity set is also broad across employers rather than dominated by one or two firms. More than 1,300 postings appeared across more than 800 companies in the last 90 days, and hiring is fragmented in the sample. There is also a live local submarket around AI and founder-led growth: early-October San Francisco events focused on build in public, organic distribution, brand strategy in the age of AI, and AI x Marketing, while Numeral said it would hire across marketing after a $100 million Series C. That makes this a better market for candidates who can combine communications or content skills with product context, analytics, and AI fluency.

• B2B software and AI product marketing (high): This is the strongest local segment because software development is the largest industry bucket in the sample and product marketing is one of the most-requested skills.
• Growth and content tied to organic distribution (moderate): Founder-led and organic distribution themes showed up in recent San Francisco events, suggesting demand for marketers who can turn expertise into owned reach rather than rely only on paid channels.
• Fintech and compliance-adjacent marketing (moderate): Financial services is a smaller slice of the local mix, but it is present, and Numeral's post-fundraise hiring adds a recent signal that regulated-growth companies still build marketing teams here.
• Generalist brand or PR work without analytics ownership (limited): This path looks tougher because the local skill mix leans toward data analysis, project management, product marketing, and go-to-market strategy rather than broad brand-only briefs.

Where to focus: Focus on software, AI, and adjacent tech employers where you can show product positioning, launch execution, analytics, and content proof, and be open to hybrid work.

Roles worth searching next

• GTM Operations Analyst: It uses the same analytics, stakeholder management, and launch-support strengths that show up in this market's skill mix.
• Business Operations Analyst: This is a good bridge for marketers whose strongest assets are project management, analysis, and executive communication.
• Program Manager: Launch coordination, cross-functional planning, and stakeholder management transfer well from product-marketing and communications work.
• Product Manager: Candidates coming from product marketing sometimes have the customer, positioning, and launch context needed to move closer to the product team.

What postings ask for

• Data analysis (premium | immediate): It is the most-requested hard skill in the local sample, appearing in about 25% of postings, which makes it one of the clearest screening signals in this market. Who: Especially useful for mid-career marketers, growth candidates, and switchers from analytics-heavy roles.
• Product marketing (premium | immediate): Product marketing appears in about 20% of local postings, and the industry mix is heavily tilted toward software and technology employers. Who: Best for mid-career applicants and former founders, PMs, analysts, or technical marketers.
• Go-to-market strategy (differentiator | immediate): Go-to-market strategy shows up in about 15% of postings and signals that employers want marketers who can connect messaging to launches and revenue, not just create assets. Who: Most valuable for candidates aiming at manager, senior, or startup roles.
• Project management (table_stakes | immediate): Project management appears in about 20% of local postings, which reflects how often marketing here sits inside cross-functional product and revenue work. Who: Useful for nearly everyone, but especially entry-level candidates who need a practical way to signal reliability.
• AI content and research stack (differentiator | near-term): Local market signals point to rising AI fluency, with recent San Francisco events centered on AI and marketing, and commonly cited 2026 tools including ChatGPT, Claude, Gemini, Jasper, Canva Magic Studio, and Adobe Firefly. Who: Best for content strategists, comms candidates, and switchers who need to show faster, more scalable output.
• Organic distribution and build in public (differentiator | near-term): Recent San Francisco programming highlighted build in public and organic distribution, which is a strong clue that founder-led and low-paid-spend growth skills are valued locally. Who: Most helpful for startup applicants, content marketers, and comms candidates aiming at early-stage firms.

Questions about this market

What do Marketing, Communications & Content roles pay in San Francisco-Oakland-Fremont, CA?

Government wage data show a very high ceiling in San Francisco: marketing managers had a $220,480 median annual wage in 2025, while market research analysts and marketing specialists had a $123,250 median. Separate from that, recent posted salary ranges across the broader category center on about $150k to $196k, with a broader middle band of about $120k to $235k, while California's mean offered salary on new openings for the category was about $101,539. This is a premium-pay market, but the premium mostly goes to experienced operators and managers rather than broad-access entry roles, since about 55% of sampled openings are senior or lead+ and only about 10% are entry level.

Where is demand for Marketing, Communications & Content roles in San Francisco-Oakland-Fremont, CA concentrated?

The clearest concentration is in tech-linked B2B work. In the local posting sample, software development accounts for about 45% of category openings, followed by technology at about 20% and technology, information and internet at about 10%. The recurring skill pattern matches that mix: data analysis leads at about 25%, project management and product marketing each appear in about 20%, and go-to-market strategy and strategic planning appear in about 15%. That points less toward pure brand storytelling and more toward launch, pipeline, positioning, and cross-functional execution. The opportunity set is also broad across employers rather than dominated by one or two firms. More than 1,300 postings appeared across more than 800 companies in the last 90 days, and hiring is fragmented in the sample. There is also a live local submarket around AI and founder-led growth: early-October San Francisco events focused on build in public, organic distribution, brand strategy in the age of AI, and AI x Marketing, while Numeral said it would hire across marketing after a $100 million Series C. That makes this a better market for candidates who can combine communications or content skills with product context, analytics, and AI fluency.

Which employers are hiring the most Marketing, Communications & Content talent in San Francisco-Oakland-Fremont, CA?

Recent postings show the most activity from Applied Methods Ltd (20 postings), OpenAI Foundation (20 postings), Content Creators (20 postings), IE (15 postings), DigitalMarketingJobs.org (15 postings). See the full market report for the complete employer landscape.

Can Marketing, Communications & Content roles in San Francisco-Oakland-Fremont, CA be done remotely?

Of recent postings, 10% are remote and 45% hybrid, with 45% on-site. Use the Remote filter above to see only remote openings.

How current are these listings?

Openings come from the Callings.ai live index of over 13 million jobs, refreshed hourly. This page searches postings from the last 30 days; run the search yourself to filter by anything else in plain language.

Browse California openings by job title

• Software Engineer: 960 open roles statewide
• General Manager: 528 open roles statewide
• Project Manager: 392 open roles statewide
• Product Manager: 379 open roles statewide
• Program Manager: 326 open roles statewide
• Technical Program Manager: 265 open roles statewide
• Senior Software Engineer: 206 open roles statewide
• Staff Software Engineer: 156 open roles statewide
• Engineering Manager: 146 open roles statewide
• Senior Manager: 129 open roles statewide
• Associate Director: 92 open roles statewide
• Senior Product Manager: 84 open roles statewide

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