Documentation
User guides and reference for Callings.ai
- Table of Contents
- Getting Started
- My Resumes
- My Insights
- Target Companies
- Full Guide
- My Campaign
- Adding Jobs
- Job Tracker
- Job Tools
- Account
- FAQ
- Reference
- Shared Components
Target Companies is your strategic company targeting hub: a place to discover, research, and build relationships with companies where your skills and experience would be valued. Instead of waiting for job postings, you identify the right companies first and create your own opportunities.
Most great roles are never posted. Research consistently shows that 70-85% of jobs are filled through networking, referrals, and internal promotions, not through applications to open listings. Target Companies helps you flip the script: rather than reacting to job boards, you proactively identify companies where you'd thrive and approach them with a compelling, personalized pitch.

Target Companies follows a three-step workflow designed to take you from market intelligence to actionable outreach:
There are multiple ways to add companies to your list:
- AI Company Finder: Discover companies across your recommended sectors using AI-powered search
- Add Manually: Add a specific company by pasting its LinkedIn URL, entering details by hand, or searching LinkedIn directly
- Chrome Extension: Save companies straight from LinkedIn as you browse
When you save a company, AI generates a personalized analysis explaining why this company fits you, not generic company information, but a tailored assessment based on your resume, your skills, and your career goals. Each company gets fit scores, positioning advice, and a networking strategy.
Define roles you'd like to pursue at target companies, even before they're officially posted. See the full Speculative Roles guide for details.
Target Companies is accessible from the left sidebar as a top-level section. Click Target Companies to open the page.
First-time users: You'll see an empty state with a Find Matching Companies button to get started with the AI Company Finder.
Returning users: Your target companies appear in a split-panel layout with the company list on the left and detailed insights on the right. The company list is sticky and scrolls independently, while the detail panel uses the page scroll.
The AI Company Finder is your primary tool for discovering companies. Click the "Find Matching Companies" button in the toolbar to open it.

The left panel displays sectors from your Market Fit Report. Each sector shows:
| Indicator | Meaning |
|---|---|
| Sector name | The industry or vertical |
| Company count | Number of companies already found in this sector |
| Health score | Market health indicator (Expanding, Growing, Stable, Declining, Contracting) |
| Fit score | How closely this sector matches your background (Core fit, Adjacent fit, Lateral move, Career pivot, Major pivot) |
Select a sector and click "Search" to find companies in that industry. The AI searches company databases to find real companies that match your profile and the selected sector.
After initial results appear, the button changes to "Search for more". Click it to discover additional companies in the same sector.
No Market Fit Report yet? The AI Company Finder works best when powered by your Market Fit Report sectors. If you haven't generated one, you'll see a link to create it. You can still use the Custom Search option without a Market Fit Report.
Select the "Custom Search" option at the bottom of the sector list to search for any type of company using free-text queries.

Type a description of the companies you're looking for. For example:
- "AI startups in healthcare"
- "Fintech companies in New York"
- "Sustainability-focused enterprises in Europe"
- "EdTech companies building learning platforms"
Custom Search is useful when you want to explore industries or company types beyond what your Market Fit Report recommends, or when you have a specific niche in mind.
Each company card in the results displays a "Save Company" button. Click it to add the company to your Target Companies list.

When you save a company:
- AI enrichment begins automatically: The AI researches the company and generates a personalized analysis (why it fits you, positioning advice, networking strategy, recent news, fit scores)
- Company data is linked: The system enriches the company with logos, ratings, and additional data
- The button changes to "Saved" with a checkmark
Already-saved companies show "Saved" immediately. Use the "Include saved" checkbox to toggle whether previously saved companies appear in results.
The left panel of the main page displays all your target companies in a scrollable, sticky list with independent scrolling.

The toolbar sits at the top of the page, just below the page header.
| Control | Purpose |
|---|---|
| Find Companies | Opens the AI Company Finder modal (subscription required) |
| Add Manually | Opens the manual company addition modal (free for all users) |
| Sort | Sort by "Recent" (newest first) or "A-Z" (alphabetical) |
| Quick Filter | Text search to instantly filter by company name |
| Starred | Toggle to show only starred (favorite) companies |
| Filter | Opens the advanced filter panel (Industry, Size, Tags); shows a badge with the number of active filters |
| Settings | Configure page size (10, 20, 50, or 100 companies per page) |
Use filters to focus on the companies most relevant to your current priorities. Filters combine with the quick search text box and the starred toggle.
The text box in the toolbar filters the company list in real time as you type. It matches against company names.
Click the Filter button to open the advanced filter panel. A badge on the button shows the number of currently active filters at a glance.
The panel is organized into three columns:
| Column | What It Filters |
|---|---|
| Industry | Filter to companies in specific industries. Each industry shows a count of matching companies. Use the search box at the top to find a specific industry. |
| Company Size | Filter by size band: Startup, Growth, Mid-size, Large, Enterprise, Fortune 500, Public Sector. |
| My Tags | Filter to companies with specific tags. Each tag shows a count of matching companies. |
You can combine selections across all three columns. The list updates immediately as you check each item.
When one or more advanced filters are active, they appear below the toolbar as closable chips. Click the × on any chip to remove that individual filter. Click Clear all filters in the filter panel to remove all active filters at once.
Your active filters are saved automatically and restored the next time you open the page. You do not need to reapply them after navigating away.
Each card in the list shows:
- Company logo
- Company name
- Sector
- Star toggle to quickly favorite/unfavorite
- Enrichment spinner if insights are still being generated
Click any company card to view its full details in the right panel. Server-side pagination appears below the company list when there are more companies than the configured page size.
When you select a company, the right panel displays comprehensive information organized into three tabs.

The detail header displays:
- Company logo and name
- Sector and size band (Startup, Growth, Mid-size, Large, Enterprise)
- Links row: Clickable LinkedIn profile link, website link, and a Company Report link that opens the full Company Report modal
- Tags: Colored tag chips assigned to this company (see Tags below)
Below the header, a "Create a Speculative Role" button lets you generate a hypothetical position at this company.
The primary tab with AI-generated intelligence about the company:
| Action | Description |
|---|---|
| Edit | Open the Edit Company modal to update company details (name, website, LinkedIn URL, sector, size, description) |
| Favorite | Star the company for quick filtering |
| Delete Company | Remove the company from your list (with confirmation) |

If a company hasn't been linked to our company database yet (missing both LinkedIn URL and website), a banner appears prompting you to add identifying information. Click the "Edit Company" button on the banner to open the Edit Company modal and add a LinkedIn URL or website. Once identifying data is added, the system automatically looks up the company and enables the Company Report.
| Section | What It Contains |
|---|---|
| About | One-line company description |
| Why Prioritized | Why this company was ranked for outreach priority |
| Why It Fits | Personalized analysis of strategic fit: how your experience maps to company needs |
| Positioning | Concrete talking points and skills to highlight when approaching this company |
| Networking Strategy | Actionable step-by-step plan for outreach: specific departments, roles, and approaches to target |
| Recent News | Latest company news, funding announcements, leadership changes, or hiring signals |
| Fit Scores | Visual bar gauges for five dimensions (see below) |
| Sector Context | Why this sector aligns with your trajectory + macro-economic drivers |

Each company receives five fit scores on a 1-5 scale:
| Score | What It Measures |
|---|---|
| Mission Alignment | How well the company's mission resonates with your values and goals |
| Culture Fit | Alignment with company culture based on your work style and preferences |
| Growth Potential | Career growth opportunities at this company for someone with your profile |
| Skill Match | How well your skills match roles typically hired at this company |
| Overall | Weighted average considering all factors |
These scores help you quickly compare companies and prioritize where to focus your outreach energy.
When you first save a company, you may see an enrichment banner indicating that AI analysis is in progress. Enrichment typically completes within 30-60 seconds. The page updates automatically when insights are ready. You don't need to refresh.
The Open Listings tab surfaces job postings from the Callings.ai jobs database that are associated with this company. It is marked Experimental while coverage and accuracy are being refined.

Important: Open Listings searches the Callings.ai internal jobs database, not the web or any external job board in real time. If no listings appear, it does not mean the company has no open roles. It simply means no matching postings are currently indexed for this company in our database.
Each listing card shows:
- Job title and location
- Fit score relative to your resume (generated lazily after the listings load)
- Save button (bottom-right of each card) to add the listing directly to your Job Tracker pipeline
- Hide button to dismiss a listing you're not interested in
Click the Recheck button (circular arrow icon) at the top right of the tab to trigger a fresh lookup against the jobs database. This is useful if you believe the company has recently posted new roles that may not have appeared yet.
After the listings load, the page silently scores each job against your primary resume. Fit scores appear on each card once scoring completes. If you have no resume on file, fit scores will not be shown.
Open Listings coverage depends on how well each company is represented in the Callings.ai jobs database. Coverage varies by company size, geography, and industry. For a broader view of available roles, use the Company Report link in the company header, which provides additional context about the company's hiring patterns.
The Notes tab provides a personal workspace for each company:
- Add notes about conversations, impressions, or research
- Track your interactions and outreach progress
- Notes are private and only visible to you
Tags let you organize your target companies with your own labels. Create tags like "Top Priority", "Follow Up", "Series B", "Mission-Driven", or anything else that helps you stay organized. You can then filter your entire list to show only companies with a specific tag.
Tags can be added in two places:
From the Company Detail header:
- Select a company to open its detail panel
- Click the + Tag button in the header (dashed border)
- Type a tag name — autocomplete suggests tags you've already created on other companies
- Press Enter or click a suggestion to apply the tag
From the Edit Company modal:
- Click Edit in the Company Insights toolbar
- The tag editor appears at the bottom of the form
- Add or remove tags the same way as in the detail header
- Click Save to apply all changes
Click the × on any tag chip to remove it from a company. The tag is removed immediately.
When you start typing a tag name, the input suggests tags you've used on other companies. Selecting an existing tag keeps your labels consistent and makes filtering more useful. You can also type a brand-new label and press Enter to create it.
Once tags are assigned, use the Filter button in the toolbar to filter your company list by one or more tags. The My Tags column in the filter panel lists all your tags with a count of how many companies have each tag. Check one or more tags to narrow the list.
Click "Add Manually" in the toolbar to open the Add Company modal. The modal offers four ways to add a company:

The LinkedIn tab is the default and recommended method:
- Paste the company's LinkedIn URL (e.g.,
https://www.linkedin.com/company/microsoft) - Click Add Company
- The system automatically enriches the company with AI-generated insights, logos, ratings, and fit analysis
This is the fastest way to add a company with full enrichment. The LinkedIn URL uniquely identifies the company and enables automatic data lookup.
The Manual tab lets you enter company details by hand:
- Enter the Company Name (required)
- Optionally fill in: Website, Sector/Industry, Company Size (Startup, Growth, Mid-size, Large, Enterprise), Description
- Click Add Company
Companies added manually without a LinkedIn URL or website receive basic information only. To enable AI enrichment and the Company Report, edit the company later and add a LinkedIn URL or website.
The Find on LinkedIn tab helps you search for companies on LinkedIn directly:
- Enter Keywords for the company you're looking for
- Optionally filter by Industry, Location, and Company Size
- Click "Search on LinkedIn" to open LinkedIn's company search results in a new browser tab
- From LinkedIn, copy the company's URL and paste it in the LinkedIn tab to add it
This is useful when you know the type of company you want but don't have the exact LinkedIn URL.
The Chrome Extension tab shows the status of the Callings.ai Chrome Extension and provides installation instructions. With the Chrome Extension installed, you can save companies directly from LinkedIn as you browse (see Adding Companies from LinkedIn below).

You can edit any company's details after adding it:
- Select the company in the list
- Click the Edit button in the Company Insights toolbar (or click "Edit Company" on the Company Report banner)
- The Edit Company modal opens with the current values pre-filled
| Field | Description |
|---|---|
| Company Name | The company's display name (required) |
| Website | Company website URL |
| LinkedIn URL | LinkedIn company profile URL |
| Sector / Industry | Industry classification |
| Company Size | Size band (Startup, Growth, Mid-size, Large, Enterprise) |
| Description | Brief company description |
| Tags | Add or remove tags to organize this company |
When you add a LinkedIn URL or Website to a company that doesn't have one yet, the system automatically:
- Searches the company database for a match
- If found, links the company to enable the Company Report and company ratings
- If not found, creates a new company record and triggers AI research to populate company data
- Triggers a Glassdoor ratings fetch for the linked company
This means you can add a company by name first, then come back later and add a LinkedIn URL to unlock the full Company Report and ratings.

With the Callings.ai Chrome Extension installed, you can save companies directly from LinkedIn:
- Browse LinkedIn and visit any company page (e.g.,
linkedin.com/company/google) - The Chrome Extension detects you're on a company page (works with
/company/,/school/, and/showcase/URLs) - Click the extension button to add the company to your Target Companies list
- The company appears on your Target Companies page with AI enrichment starting automatically
If the company is already in your list, the extension shows it as "already saved."
Your Target Companies page updates in real time when you add companies via the Chrome Extension, even if the page is already open in another tab. New companies appear in the list automatically without needing to refresh.
From any enriched company, click "Create a Speculative Role" to generate a hypothetical position tailored to both your skills and the company's needs. The role is saved to your Job Tracker where you can use all the standard tools (Custom Resume, Cover Letter, Interview Prep, etc.).
For the complete guide on creating, editing, and using speculative roles, see Speculative Roles.
Subscription required: Creating speculative roles requires an active subscription.
Target Companies is designed to work as part of a larger career strategy:
1. Generate your Market Fit Report → Understand which sectors value your skills
2. Discover companies → Use the AI Company Finder, add manually, or save from LinkedIn via the Chrome Extension
3. Save promising companies → AI enriches each with personalized insights
4. Edit and enrich → Add LinkedIn URLs or websites to unlock Company Reports and ratings
5. Review insights → Understand why each company fits, how to position yourself, and who to contact
6. Create speculative roles → Define the positions you'd pursue at each company
7. Add to Job Tracker → Use the full suite of tools (Custom Resume, Cover Letter, Interview Prep)
8. Build relationships → Use the networking strategy to approach the right people
This workflow helps you access the hidden job market, the 70-85% of roles that are never publicly posted.
The AI Company Finder is most powerful when it has sector data from your Market Fit Report. Generate your Market Fit Report first. It provides the industry intelligence that makes company recommendations relevant and personalized.
Save more companies than you think you need. You can always dismiss or delete companies later, but having a broader list gives you more options and helps you spot unexpected opportunities. Use stars to mark your top priorities and the star filter to focus when you're ready to take action.
Each company's Positioning section contains specific talking points tailored to that company. These aren't generic suggestions. They reference your actual skills and the company's actual needs. Use these when:
- Writing connection requests
- Drafting cold outreach emails
- Preparing for informational interviews
- Updating your resume for a specific company
The Networking Strategy section provides step-by-step outreach plans. These are concrete, actionable steps, not vague advice like "network more." They tell you which departments to target, what roles to look for, and how to approach specific types of people at the company.
Companies evolve. Revisit your target companies periodically:
- Check recent news for new developments
- Re-search sectors for newly discovered companies
- Delete companies that no longer fit your goals
- Add notes about conversations and progress
Click the Company Report link in the company detail header to generate a deeper analysis. The Company Report provides additional intelligence beyond what's in the Target Companies insights, including competitive landscape, company culture signals, and detailed hiring patterns. If the Company Report link is unavailable, add a LinkedIn URL or website via the Edit button to enable it.
When adding companies manually by name only, come back and add a LinkedIn URL or website as soon as you can. This unlocks the full Company Report, Glassdoor ratings, and richer AI analysis. Look for the banner in the Company Insights tab prompting you to add identifying data.
Install the Chrome Extension to build your target company list as you naturally browse LinkedIn. When you come across an interesting company, one click saves it to your list with automatic AI enrichment. Your Target Companies page updates in real time, so you can continue browsing without interruption.
Q: How does the AI Company Finder find companies?
A: It searches company databases to find real companies that match your profile and the selected sector. The search considers your skills, location, and career goals from your resume and Market Fit Report.
Q: Do I need a Market Fit Report to use Target Companies?
A: No, but it's recommended. Without a Market Fit Report, you can still use Custom Search in the AI Company Finder, Add Manually, or the Chrome Extension. The Market Fit Report adds sector-based search with health scores and fit scores.
Q: How long does AI enrichment take?
A: Typically 30-60 seconds per company. The page updates automatically when enrichment is complete. No need to refresh.
Q: Is saving companies free?
A: The AI Company Finder ("Find Companies" button) requires an active subscription. However, you can add companies manually for free using the "Add Manually" button or the Chrome Extension, and each added company automatically receives AI-generated insights (fit analysis, positioning advice, networking strategy). Creating speculative roles also requires a subscription.
Q: How many companies can I save?
A: There's no fixed limit. Save as many companies as you want to build a comprehensive target list.
Q: What's the difference between "Find Companies" and "Add Manually"?
A: Find Companies uses AI to discover companies based on your profile and sector analysis. Add Manually lets you add a specific company you already know about via its LinkedIn URL (recommended), by entering details manually, or by searching LinkedIn to find it.
Q: Can I edit a company after adding it?
A: Yes. Select the company and click the Edit button in the toolbar. You can update the name, website, LinkedIn URL, sector, size, and description. Adding a LinkedIn URL or website to a company that doesn't have one automatically links it to our company database and enables the Company Report.
Q: What does the "Company Report Unavailable" banner mean?
A: This appears when a company hasn't been matched to our company database. Add a LinkedIn URL or website via the Edit button to enable the Company Report. The system will automatically look up and link the company.
Q: Can I add companies from LinkedIn using the Chrome Extension?
A: Yes. With the Chrome Extension installed, visit any LinkedIn company page and click the extension button. The company is automatically added to your Target Companies list with full AI enrichment. Works with company, school, and showcase pages.
Q: What is the "Open Listings" tab and why does it show no results?
A: Open Listings searches the Callings.ai internal jobs database for postings associated with the selected company. Seeing zero results does not mean the company has no open roles. It only means no matching postings are currently indexed in our database. Coverage varies by company. Use the Company Report for a broader view of the company's hiring activity, and check the company's LinkedIn page or careers site for the most up-to-date listings.
Q: Does my Target Companies page update when I add companies from the Chrome Extension?
A: Yes. The page updates in real time via a heartbeat signal. New companies appear in the list automatically without manual refresh.
Q: Can I remove a company from my list?
A: Yes. Click the Delete Company button in the company detail panel. Notes and insights for that company will be permanently deleted.
Q: What are the fit scores based on?
A: Fit scores are generated by AI analysis that considers your resume, the company's industry position, their typical hiring patterns, and alignment across five dimensions: Mission Alignment, Culture Fit, Growth Potential, Skill Match, and Overall.
Q: How is this different from the Networking Targets in Job Tools?
A: Target Companies focuses on finding and analyzing companies, organizations where you'd want to work. Networking Targets (in Job Tools) focuses on finding people, specific contacts at a company who can help your candidacy for a particular job. They complement each other: discover companies here, then find contacts there.
Q: Can I search for companies in sectors not listed by my Market Fit Report?
A: Yes. Use the Custom Search option in the AI Company Finder to search any industry, company type, or niche you're interested in.
Q: What does "Create a Speculative Role" do?
A: It generates a hypothetical job opportunity tailored to your skills and the company's needs. Once created, it's saved to your Job Tracker. See the full Speculative Roles guide.
Q: How often should I search for new companies?
A: Search whenever your career focus shifts or you want fresh perspectives. Markets change, new companies emerge, and your own priorities evolve. There's no cost to re-searching a sector.
Q: Can I configure how many companies appear per page?
A: Yes. Click the Settings button in the toolbar and choose your preferred page size (10, 20, 50, or 100). The setting is saved and persisted across sessions.
Q: What are tags and how do I use them?
A: Tags are custom labels you assign to companies to help you organize your list. For example, you might tag certain companies "Top Priority", "Warm Contact", or "Series B". Once tagged, you can filter your list to show only companies with a given tag using the advanced Filter panel. Add tags via the tag editor in the company detail header or in the Edit Company modal.
Q: Do my tags carry over between sessions?
A: Yes. Tags are saved with each company record. They persist until you explicitly remove them.
Q: Can I apply the same tag to multiple companies?
A: Yes. Type the same tag name when editing any company and the autocomplete will suggest it. Reusing tags is what makes filtering by tag useful.
Q: What filters are available in the advanced filter panel?
A: The filter panel has three columns: Industry (filter by industry/sector with counts), Company Size (Startup, Growth, Mid-size, Large, Enterprise, Fortune 500, Public Sector), and My Tags (your custom tags with counts). Filters from all three columns can be combined. Active filters are shown as chips below the toolbar and are saved across sessions.
Q: How do I clear all active filters quickly?
A: Open the Filter panel and click Clear all filters at the top right. You can also remove filters one at a time by clicking the × on any active filter chip below the toolbar.
- Market Fit Report: Generate the sector intelligence that powers the AI Company Finder
- Chrome Extension: Save companies directly from LinkedIn as you browse
- Networking Targets: Find specific contacts at your target companies
- Custom Outreach: Craft personalized outreach messages
- Job Fit Report: Evaluate your fit for specific roles
- Company Report: Get deeper company analysis
The best career opportunities rarely come from job boards. They come from knowing which companies value what you offer, understanding how to position yourself for each one, and building relationships before a role is ever posted. Target Companies gives you the intelligence to find those companies, the insights to approach them with confidence, and the tools to create opportunities that don't exist yet.