Setting Up Your Calling Card
Your Calling Card starts as one page and grows as you add to it. This guide covers the whole thing: the first visit, the editor and its toolbar, adding and removing pages, editing a block, choosing which pages visitors can see, previewing, and publishing.
Opening My Campaign
Click My Campaign, under Personal Brand in the left sidebar. It opens straight on your Calling Card's editor, on the Home page. The trail at the top reads Personal Brand > My Campaign > My Calling Card, whichever page you have open: the page tabs below it say which one that is.
The first visit
There is no set-up screen and nothing to configure. Your Calling Card is prepared for you the first time you open the page, with a single page on it: Home.
If you already had a Calling Card, that card is your Home page, exactly as you left it. It is never regenerated, on this visit or any later one.
If you did not, Home starts empty with a Generate My Calling Card button on it. Pressing it writes the whole page from your resume and knowledge base.
A resume is the one hard requirement: it is the ground truth every page is written from, so nothing can generate without one and you are asked for it first. Three more things are optional but make a visibly better result:
| Recommended | Why it matters |
|---|---|
| Profile Photo | Used on your Home page and in previews |
| LinkedIn URL | Becomes the LinkedIn button on your Resume block |
| Market Fit Report | Sharpens the target roles and the "why me" writing |
Every other page is something you add yourself, one at a time, from Add page. See Adding a Page below.
While a page builds
Each block on a page is written separately, so a page fills in piece by piece rather than arriving whole. A progress bar reports how many pages are done. You can leave the page and come back.
If something does not finish, a banner names the page and offers Retry. Retrying rebuilds only what failed and leaves everything else alone.
The Editor
Three parts, top to bottom: the toolbar, the page tabs, and the page you are editing.
The Toolbar
The top row holds the two things that describe the whole Calling Card's state.
Published / Unpublished is the master switch. Off, your link works for you and for nobody else, and a line beside it says how many pages publishing would put online. On, it reads Published (4 pages), so it tells you both that your Calling Card is live and how much of it is. It is the only publish control: individual pages have their own Hidden checkbox, but this one decides whether the public sees anything at all.
Edit / Preview / Preview switches between building and looking. The two Preview halves are told apart by their icon: a monitor for the desktop preview, a phone for the mobile one. See Previewing below.
The second row holds the actions:
| Action | What it does |
|---|---|
| View public | Opens your live Calling Card in a new tab, exactly as a visitor gets it |
| Share | Opens share buttons for LinkedIn, X, Facebook, WhatsApp and email, plus your link to copy |
| Design | Opens the style panel: colours, fonts, spacing for every page at once |
| Rally supporters | Drafts a personal message for your inner circle |
| Promote on social | Drafts a post per platform |
| Analytics and SEO | Totals across every page, plus the search-engine settings |
About, beside the page trail above the toolbar, is a short reminder of how the pieces fit together.
The Page Tabs
One tab per page, in the order they take in your public navigation. Click a tab to edit that page.
The row is deliberately quiet. A page that is part of your Calling Card carries no marker at all; the only mark in the row is a small grey tag with a crossed-out eye, before the dimmed name of a page visitors cannot reach. Hover it and it reads Page currently hidden.
Drag a tab sideways to reorder the navigation. Home stays first.
Adding a Page
Add page sits at the end of the tab row and opens the picker.
It lists every page your Calling Card can have, including the ones you already have, so it is always the complete answer to what a Calling Card can be. A page you already have is marked Added, and the foot of the dialog counts them ("3 of 5 pages added").
| Page | What it is |
|---|---|
| About | Who you are and how you work, drawn from your background |
| Resume | Your full experience and skills, with the file to download |
| Posts | Everything you have published, listed newest first |
| Pursuits | What you do outside work: causes, side projects, and interests |
| Contact | Where to find you, and an invitation to get in touch |
Adding is one click and there is nothing to fill in. The page is created from its blueprint and starts writing itself from your resume and knowledge base straight away. The dialog stays open so you can add another, and Done closes it and opens the first page you added.
A page you add always starts Hidden. Its blocks are still being written as it appears, so it is never put in front of visitors before you have read it.
Showing or Hiding a Page
Under the tabs, on the page you have open, is a Hidden checkbox.
Ticked, it keeps the page out of your public navigation: the page is invisible to visitors and its URL does not resolve, but you keep editing it exactly as normal. Untick it to put the page in your navigation. The tab agrees with the box: a hidden page carries the crossed-out eye.
While your Calling Card is not published, a page that is not hidden goes live the moment you publish.
Home has no checkbox. A Calling Card without a Home page is not a Calling Card, so Home is always in.
Showing a page you added takes a paid plan or a free trial. On the free plan you build, edit and preview added pages as much as you like, and a note beside the Hidden checkbox says a paid plan shows them; unticking the box opens the upgrade instead. Home is always free to publish.
If your plan or trial ends, the pages you added go offline automatically and a note beside their Hidden checkbox says why. Nothing is deleted: Home stays online and every page keeps its content. When you subscribe again, those pages come back online by themselves; a page you had hidden yourself stays hidden.
Deleting a Page
Delete, beside that checkbox, removes the page and every block on it permanently. There is no undo, and adding the same page again later starts from a blank page that has to be written from scratch.
Most of the time the switch is what you actually want. Hiding a page takes it off your Calling Card and keeps the work.
Home cannot be deleted.
The Pages
Every page is made of blocks. The build fills them from your resume and knowledge base; you edit them and rewrite them with AI from there (see What a Page Is Made Of).
Home
The page that does the work, and the only one visitors always land on. Its blocks are covered one by one under Calling Card Sections below.
About
Two grids and a set of quotes.
The first grid is who you are and what you do best. The second, How I work, covers collaboration and working style. Below them sits a testimonials block.
It starts as quotes drafted from your profile, each attributed as an example rather than to a person: "Example quote: former engineering lead". Nobody has said them yet, and the attribution is what says so, so there is no disclaimer under the block and nothing on the page reads as a verified testimonial.
Each quote carries one mark, Do not regenerate. Tick it and Regenerate leaves that quote exactly as it is and rewrites only the others. Use it on anything you want to keep, whether that is a line a real person has since approved or a draft you happen to like.
Replacing an example with someone's real words is editing: paste what they said into the quote, replace the whole attribution with their name and title, and tick Do not regenerate so it stays.
Ask for a testimonial, in the editor toolbar, drafts the message for you: pick which quote it should propose, edit it, then copy it or open it in your email. Base it on also offers Generate one, which writes a fresh line from your resume and knowledge base for this particular ask, and Generate another rerolls it. A generated line is only a suggestion inside the message: it is not added to your card, and it becomes a quote on your site only if you put it there yourself once the person has agreed to it.
Resume
Your resume in a wide readable column on the left, with a narrow rail on the right holding your core skills in groups (Technical and Soft to start, or groups of your own), your headline numbers, and a closing call to action.
The resume itself is pulled live, so it always reflects your latest edits. By default it uses your primary resume; the editor lets you pick a specific one instead.
Posts
Your published posts, listed automatically. It stays empty until you publish something in My Posts, and an empty list hides itself from visitors rather than showing a blank section.
Pursuits
What you do outside the day job: causes, side projects, community, interests. It is written strictly from evidence in your knowledge base, so if there is nothing there about your life outside work the grid comes back thin or empty rather than inventing hobbies. Adding a document or two about that side of you is the fix.
Contact
A Contact Me block with a Send message button, then your profile links (LinkedIn, GitHub, X, a personal site, whatever you add) and a closing call to action.
The form behind that button is the point of the page: a visitor writes to you from the page itself and the message is forwarded to your inbox with their address as the reply-to, so you can answer them directly and your own address is never shown on a public page.
Calling Card Sections
The blocks that make up Home, in the order a visitor reads them. Every one is edited the same way: click Edit in its toolbar.
Calling Card Banner
Your headline and subheadline, and the line under them saying where you are and how you want to work. Three tick boxes decide whether the subheadline, the location and the work arrangement appear at all.
The headline is the first thing anyone reads. Make it specific: what you are looking for, and for whom.
Cover Image
The AI-generated image that gives the page its face, made from your profile photo. Regenerate it, pick a different style, or upload your own. It is the one block that is worth a profile photo first: without one the result is generic.
Calling Card Story
Your narrative, in four parts: the hook that opens it, the context behind the hook, why you are worth helping, and a closing ask. The AI writes all four from your resume and knowledge base, and the chat beside the form will rewrite any of them to order.
Keep the hook to a line. It is doing the work of a headline.
Introduce / Shoutout / Encourage Card
The supporter card, and the point of the whole page. It shows three live counters (page visits, intros drafted, encouragements) above the three actions a visitor can take.
Its editor holds the material those actions run on:
| Field | What it feeds |
|---|---|
| Your personal introduction | Added below every introduction a visitor drafts, so the recipient hears from you too |
| Who can help you | The roles a visitor picks from when drafting an introduction |
| What to promote about you | The angle a shoutout post is built around |
| Key strengths to highlight | The specific points a visitor can mention in a post |
Career Snapshot
Your roles with their company logos, most recent first. Logos resolve from the company domain; where one cannot be found, the card falls back to a lettered tile. You can paste a logo URL for any company the lookup gets wrong.
My Posts
Your latest published posts, filled in automatically from My Posts. With nothing published the block hides itself rather than showing an empty list.
Resume Download
The Paperwork: a preview of the first page of your resume, with buttons under it. Tick boxes control each one, so you can offer the PDF only, add the DOCX, or include your LinkedIn. The resume itself is always your latest.
Editing a Block
Click Edit in the block's toolbar.
The editor opens with a form on the left and a live preview on the right. The preview is the real block, drawn the way the published page draws it, in your chosen design. Everything you change shows up there immediately: text as you type it, and every option as you tick it.
The Form
Each block has its own fields. Some carry tick boxes that decide whether a field appears at all (show the location, show the subheadline, show the company names), and the preview answers them the way the published page will.
The AI Chat
Every AI-written block has a chat beside it. Ask for what you want in plain language: make it shorter, make it warmer, lead with the retention work, drop the third item. The chat rewrites the block and the preview updates.
Drafts and Versions
Your work is kept as you go.
- Continue Later saves what you have and closes. The block shows a Has draft badge until you come back to it
- Each regeneration is kept as a version, so you can step back through earlier drafts and publish whichever one you prefer
- Undo and Redo cover the edits inside a single session
Which Device It Shows On
On the pages you add, each block's More actions menu (the three dots at the right of its toolbar) has Hide on Desktop and Hide on Mobile. Pick one and the block is hidden on that screen size but stays on the other. Useful for a wide grid that does not earn its place on a phone. Home is the exception: its layout is curated, so its blocks carry no toggles.
What a Page Is Made Of
Each page comes with its own fixed set of blocks, chosen for what that page is for: the About page has its two grids and its quotes, the Resume page its column and its rail. You change what is in a block as much as you like, by editing it or rewriting it with AI. Blocks themselves are not added, removed, duplicated or moved, so every page keeps the shape it was designed with.
Two things do change a page's shape:
- Hiding a block on one screen size: see Which Device It Shows On above
- Starting the page over: delete it and add it again from Add page, and it is written from scratch from your resume and knowledge base
The order of the pages is yours: drag the tabs.
Previewing
The Edit / Preview / Preview control in the toolbar switches what you are looking at, and it stays switched as you move between pages. The two Preview halves carry a monitor icon and a phone icon.
Edit is the builder: blocks in tiles, with toolbars.
Preview (the monitor) is your Calling Card as a visitor gets it, inside its real chrome: your name in the header, the navigation across the top, the footer at the bottom. The tabs are replaced by your own navigation, and clicking through it moves the preview from page to page. Nothing here is editable, which is the point.
Preview (the phone) loads the real page in a phone-sized frame, so the responsive layout behaves exactly as it will on a phone: the navigation folds into a menu button, and the header gets out of the way as you scroll. The panel beside the frame switches between common phones and tablets, portrait or landscape, or a custom size, and Open in new tab under the frame opens the same preview on its own.
Both previews work before you publish and on pages that are still Hidden, so you can check a page before anyone else can see it.
Analytics
Analytics and SEO in the toolbar opens Calling Card Analytics and SEO: the numbers for the whole Calling Card.
Every page is counted together and a visitor who reads three pages counts as one visitor. Charts break each metric down over time. Analytics is part of the paid plans: on the free plan the button opens the upgrade.
SEO
The SEO tab controls how your Calling Card appears in search results and in link previews: the title, the description, and the image that shows when someone pastes your link into LinkedIn or a message.
Publishing
When you are happy, flip Published.
Your Calling Card goes live at your public handle. Home is the landing page and every page you have shown sits under it, reachable from the navigation. Visitors need no account.
To take it down, flip the switch back. The link stops working for everyone but you, and your content is untouched, so turning it back on restores exactly what was there.
Tips
Build first, perfect later
The draft that comes back is a starting point with your real material in it. Fix the two or three things that are wrong and publish. Polishing an unpublished page helps nobody.
Home earns the most attention
It is the page everyone lands on and the only one many people read. Spend your time on the headline, the hook, and the roles you are targeting.
Show pages as they get good
Two strong pages beat six weak ones. Leave the rest Hidden until they are worth reading.
Use the chat rather than retyping
"Cut this to two sentences and lead with the outcome" is faster than rewriting the paragraph, and it keeps your voice because it is working from your material.
Check the mobile preview
Most people will open your link on a phone, usually from a message. Give it thirty seconds in the phone Preview before you share it.
Frequently Asked Questions
Q: Does adding pages change my Home page?
A: No. If your Home is your existing Calling Card, it is never regenerated. Adding a page only writes that page.
Q: Can I build extra pages on the free plan?
A: Yes. Adding pages, AI writing and rewriting, editing and previewing are all free. Showing an added page on your public Calling Card needs a paid plan or a free trial; your Home page is always free to publish.
Q: What happens to my pages when my plan or trial ends?
A: The pages you added go offline and your Home page stays online. Their content is kept, and when you subscribe again they come back online automatically. Pages you had hidden yourself stay hidden.
Q: Can I delete a page?
A: Yes, Delete sits beside the Hidden checkbox. It is permanent: the page and every block on it go, and adding the page again later starts from a blank one. Ticking Hidden is what most people actually want, because it takes the page off your Calling Card and keeps the work. Home cannot be deleted.
Q: What happens if a page fails to build?
A: A banner names it and offers Retry, which rebuilds only what failed.
Q: Can I change the order of the pages?
A: Yes, drag the tabs. Home stays first.
Q: Can I add or remove blocks on a page?
A: No. Each page comes with a fixed set of blocks, and you change what is in them by editing or rewriting them with AI. You can hide a block on desktop or on mobile from its More actions menu, and to start a page over, delete it and add it again.
Q: My Pursuits page came back almost empty.
A: It is written only from evidence about your life outside work. If your knowledge base is all resumes and job descriptions, there is nothing for it to use. Add a document or two about that side of you, then delete the page and add it again so it is written from the fuller picture.
Q: Where do my posts on the Posts page come from?
A: From My Posts. The page lists what you have published and updates itself; there is nothing to maintain there.
Q: Can I use a different resume on the Resume page?
A: Yes. The block defaults to your primary resume and the editor lets you pick another.
Related Topics
- My Campaign Overview - How the pieces fit together
- Design - Styles, colours, fonts and spacing
- Public Calling Card - What visitors see and do
- Promote Your Calling Card - Supporter messages and social posts
- My Posts - Publishing the writing that fills your Posts page
Start with Home, add the pages you want, fix what is wrong, show the ones you are proud of, and publish. You can keep improving it long after people start reading it.