Setting Up Your Calling Card
This guide walks you through creating and customizing your Calling Card - the shareable page where you tell your story, showcase your background, and give visitors specific ways to help your job search. For a broader overview of what your Calling Card is and how all the pieces fit together, see the My Campaign Overview.
Accessing My Calling Card
Your Calling Card is accessible from the My Campaign section in the left sidebar. Click Edit your Calling Card to open the editor.
First-time users: When you first visit your Calling Card, you'll see a setup screen with a Generate My Campaign button. Before generating, the page shows recommended setup steps to complete (profile photo, LinkedIn URL, and Market Fit Report). Click the button to generate your Calling Card. The AI creates all cards based on your resume and profile. Generation takes about a minute, and you can leave the page while it runs.
Recommended Setup Before Generating
Before you click Generate My Campaign, the page shows a checklist of recommended setup steps. These are not required, but completing them produces a significantly better Calling Card:
| Item | Why It Helps | Where to Set It |
|---|---|---|
| Profile Photo | Your photo appears on the Calling Card banner and cover image card | My Profile > User Information |
| LinkedIn URL | Visitors can view your LinkedIn profile and connect with you directly | My Profile > User Information |
| Market Fit Report | The AI uses your report data to write more targeted, personalized Calling Card content | Market Fit Report |
Each item shows a green checkmark when complete. If your Market Fit Report is currently generating, a spinner appears with an estimated time so you know when it will be ready.
Tip: You can generate your Calling Card without completing these steps. The AI will work with whatever data is available, but content quality improves noticeably when all three are in place.
Returning users: Your existing calling card loads with all your customizations and live analytics.
The Calling Card Editor
The editor shows your Calling Card's sections in the same layout visitors will see, with editing controls overlaid on each card. Hover over any card and click the Edit button to open its dedicated editor.
Page Toolbar
At the top of your calling card, a toolbar gives you quick access to the key controls:
Visible / Hidden Toggle
Controls whether visitors can access your page:
- Visible (green) - Your page is live. Anyone with the link can view it
- Hidden - Only you can see the page. Visitors see a placeholder message
Important: Make sure your Calling Card is set to Visible before sharing the link with your network.
Preview
Opens your calling card in a new browser tab exactly as visitors will see it. Use this to review your page before sharing.
Share
Opens the Share Your Web Page modal with your Calling Card URL ready to copy.
Your Calling Card URL follows this format:
https://callings.ai/u/[your-handle]/campaign
Click Copy Link to copy the URL to your clipboard. When your page is hidden, the Copy Link button is disabled and a message reminds you to set the page to Visible first.
Analytics
Opens the detailed analytics modal with engagement metrics for your Calling Card:
| Metric | What It Tracks |
|---|---|
| Page Views | Total page visits |
| Unique Visitors | Individual visitors |
| Intros | Introduction messages generated by visitors |
| Shoutouts | Social media posts generated by visitors |
| Encouragements | People who clicked the Encourage button |
| Clicks on your LinkedIn profile link | |
| Resume PDF downloads | |
| DOCX | Resume DOCX downloads |
The analytics modal supports daily, weekly, and monthly trend charts for each metric.
Calling Card Sections
Your Calling Card is built from a set of cards, each serving a specific purpose. When a new Calling Card is created, five default cards are generated automatically using AI based on your resume and profile.
Each card can be customized. Hover over a card and click Edit to open its dedicated editor. Every editor includes an Edit with AI chat panel on the left where you can request changes conversationally (e.g., "make the headline shorter" or "focus more on my AI experience"). The right side of the editor shows the editable fields.
Each AI-generated card also has a Regenerate button. Click it to have the AI create fresh content based on your current resume and profile. This is useful when you've updated your resume, want a different angle, or your career goals have shifted.
Tip: Regeneration replaces the current content. If you've made manual edits you want to keep, save a copy before regenerating.
Calling Card Banner
The full-width banner at the top of your page sets the tone and tells visitors who you are at a glance.
| Field | Description |
|---|---|
| Headline | Your main Calling Card headline (e.g., "Avery Is Ready for Her Next Product Design Role") |
| Subheadline | A supporting tagline (e.g., "10+ year systems designer delivering accessible, metrics-driven interfaces at scale.") |
| Location | Where you're based (toggleable) |
| Work Arrangement | Remote, hybrid, on-site preference (toggleable) |
Editing: Click Edit on the banner card to modify any of these fields directly.
Cover Image
A unique, AI-generated visual representation of you in your professional context. This eye-catching image serves as your Calling Card's visual identity and gives visitors something memorable.
Editing the Cover Image
The Cover Image Editor lets you generate and manage multiple AI-created visuals. Click Edit on the Cover Image card to open the editor.
Generating a New Image
Click Generate a new image to open the style picker. You can choose from several AI-generated styles or use your own image:
AI-Generated Styles:
| Style | Description |
|---|---|
| Action Figure | Toy-style collectible in retail packaging |
| Sports Card | Professional trading card with career stats |
| Diderot et D'Alembert | 18th-century copperplate encyclopedic engraving |
| Concept Map | Visual system diagram of your professional profile |
| Movie Poster | Cinematic movie poster featuring you as the lead |
| Personal Infographic | Data visualization poster showcasing your career highlights, metrics, and skills around a minimalist portrait illustration |
| Comic Page | Single-page professional comic that narrates your career story through illustrated panels with captions and speech bubbles |
| Napkin Sketch | A hand-drawn career reflection sketched on a cafe napkin with black and red pen, featuring past, present, and future zones with thought bubbles, silhouettes, and personal brand highlights |
Click Generate under any style to create a new image based on your profile and resume data.
Use Your Own Image:
| Option | Description |
|---|---|
| My Profile Photo | Use your profile photo as your card image (available when you have a profile photo uploaded) |
| Choose an Image | Upload any image file from your device |
Version Gallery and AI Editing
Once you have generated images, you can manage and refine them:
- Version gallery - Browse all generated versions as thumbnails at the bottom (e.g., V1, V2, V3...). The currently active version shows an "IN USE" badge
- Select a version - Click any thumbnail to preview it in full size
- Use version - Click the Use V[n] button to set the selected version as your active Calling Card image
- Sources - View what data sources were used to generate the image
- Edit with AI - Select any version, then use the chat panel to describe what you want changed (e.g., "make the background more colorful" or "add a laptop accessory"). The AI will generate a new version based on your instructions
Tip: Generate several versions across different styles and pick the one that best represents your professional identity. You can store up to 10 versions at a time.
Voiceover
The Cover Image editor includes a Voiceover tab that lets you add a short, AI-generated spoken introduction to your Cover Image card. When enabled, visitors on your calling card can play your voiceover directly.
Switch between the Image and Voiceover tabs at the bottom of the editor to manage each independently.
How to get started:
- Open the Cover Image Editor and select the Voiceover tab
- A script is automatically generated from your resume and profile (up to 100 words)
- Review the script, then click Generate Audio to produce the spoken clip
- Set the version to In Use and save to publish the voiceover on your calling card
Editing the script:
- Click Edit in the voiceover panel to modify the script text directly
- Use the AI chat panel to request changes (e.g., "make it more conversational" or "focus on my leadership experience")
- When editing manually, a Voice Tags reference panel appears with inline markers that control delivery:
| Tag | Effect |
|---|---|
**word** |
Emphasize a word |
[pause] / [long pause] |
Insert a short or long pause |
[slowly] |
Slow down the delivery |
[dramatically] / [excited] / [warmly] |
Set the emotional delivery |
[whispers] / [sighs] / [laughs] |
Add non-verbal effects |
Managing voiceover versions:
- The version gallery at the bottom shows all your voiceover versions (V1, V2, V3...)
- The Off slot disables the voiceover entirely on your public page
- Click + to generate a new version without overwriting existing ones (up to 10 versions)
- The version showing IN USE is the one visitors hear on your calling card
- Click any version card and then Use V[n] to publish it
Tip: Keep your voiceover under 80 words for a natural, compelling delivery. A 60-80 word script reads in about 20-25 seconds, which is the sweet spot for engagement.
Calling Card Story
The narrative heart of your Calling Card. This is where you tell visitors who you are, what you're looking for, and why you're worth helping.
The Calling Card Story includes several sections:
The Hook - A bold, attention-grabbing opening statement. This is the first thing visitors read after the banner.
Example: "I turn complex healthcare workflows into safe automation that actually gets adopted."
What I'm Looking For - Clearly communicates your target opportunity:
| Field | Description |
|---|---|
| Target Roles | Specific job titles you're pursuing |
| Company Types | The kind of organizations that fit (e.g., "Series B healthtech scaling enterprise adoption") |
| Industries | Sectors where you're most effective, displayed as tags |
Why Me? - A compelling prose section explaining your unique value proposition and what makes you different from other candidates with similar titles.
Key Highlights - A 2x2 grid of impressive career stats. Each highlight displays a bold number and a brief label.
Example: "10 clinical studies led with partners" / "4 ventures across health and SaaS" / "0-1 AI products built from scratch" / "1 RPM cloud plus IoT platform shipped"
Closing - A warm call-to-action encouraging visitors to take action.
Example: "If you know a hiring manager building healthcare AI workflow automation, I would love a warm intro. A quick LinkedIn share or a referral to an open VP or Head of Product role helps immediately."
Editing the Calling Card Story
| Field | Description | Tips |
|---|---|---|
| Hook | The first thing visitors read. ~10-15 words | Make it memorable and specific to you |
| Hook Context | The human context behind the hook line | Write in third person; explain what makes you the go-to person |
| Target Roles | 2-3 specific job titles you're targeting | Keep titles realistic and searchable. Click + Add Target Role to add more |
| Company Types | What kind of companies are the best fit | Describe size, stage, and industry focus |
| Industries | Sectors where you're most effective | Displayed as tags on your calling card |
| Why Me? | Your unique value proposition in prose | Explain what sets you apart from others with similar titles |
| Key Highlights | Career stats displayed as a 2x2 grid | Use bold numbers with brief labels (e.g., "10 clinical studies led") |
| Closing | Call-to-action encouraging visitors to help | Be specific about what kind of help you need |
Click Regenerate to have the AI rewrite all fields based on your current resume and profile.
Introduce / Shoutout / Encourage Card
The action hub of your Calling Card. This card gives visitors three clear ways to help you.
Three counters displayed at the top: - Page visits - Intros drafted - Encouragements
Three action buttons: - Introduce [Your Name] - Opens the introduction flow where visitors can generate a ready-to-send intro email - Give a Shoutout - Opens the social sharing flow where visitors create a post promoting you - Encourage [Your Name]! - A one-click show of support
Each of these visitor flows is explained in detail in the Public Calling Card documentation.
Editing the Introduce Card
The Lend a Hand Editor configures the introduction flow that visitors use to connect you with their contacts.
| Field | Description | Tips |
|---|---|---|
| Your Personal Introduction | Appears below every intro message your friends generate. Written from your perspective | Keep it brief and conversational. Include your name and LinkedIn URL |
| Who Can Help You? | Types of people your network might know who could help | Keep roles broad and easy to understand (e.g., "Engineering Leader", "Recruiter"). Click + Add Who Can Help You? to add more |
| What to Promote About You | Key talking points for people introducing you | Highlight your strongest selling points |
How it works: When a visitor clicks "Introduce", the platform uses these fields to generate a ready-to-send introduction email. The better your inputs, the better the introductions your network will create.
Resume Download
A sidebar card displaying a thumbnail preview of your resume with download options.
| Element | Description |
|---|---|
| PDF Thumbnail | A rendered preview of the first page of your resume |
| Tagline | A customizable one-liner (e.g., "No fluff, just facts.") |
| Download PDF | Opens a preview modal, then allows download |
| Download DOCX | Direct download in Word format (toggleable) |
| My LinkedIn | Direct link to your LinkedIn profile (toggleable) |
All downloads and clicks are tracked in your analytics.
Editing the Resume Download Card
| Field | Description | Tips |
|---|---|---|
| Subtitle | A one-liner displayed above the download buttons | Keep it punchy (e.g., "No fluff, just facts.") |
| Include PDF download | Toggle to show/hide the PDF download button | Recommended to keep enabled |
| PDF Button Label | Customize the download button text | Default is "Download PDF" |
| Include DOCX download | Toggle to show/hide the DOCX download button | Enable if recruiters in your industry prefer Word format |
| Show LinkedIn button | Toggle to show/hide a link to your LinkedIn profile | Your LinkedIn URL is pulled from your profile settings |
Note: The resume card always uses your primary resume from My Resumes. Make sure it's the version you want visitors to receive.
Career Snapshot
A compact, scannable timeline of your professional experience. The Career Snapshot card shows your work history at a glance with company logos, job titles, and dates.
| Element | Description |
|---|---|
| Company Logo | Logo fetched from the company domain or displayed as a letter fallback |
| Company Name | The organization name |
| Job Title | Your position or role at that company |
| Dates | Employment period (e.g., "Jan 2023 - Present") |
The card displays entries in reverse chronological order (most recent first), showing up to 8 positions. When your Calling Card is first generated, the AI extracts this information directly from your resume.
Editing the Career Snapshot
Click Edit on the Career Snapshot card to open the editor. The editor displays all experience entries in a drag-and-drop list where you can reorder, edit, or delete positions.
| Action | How To |
|---|---|
| Edit a position | Click any field (company name, title, or dates) to edit it inline |
| Reorder entries | Drag the handle on the left of any row to move it up or down |
| Delete an entry | Click the trash icon on the right of any row |
| Add an entry | Click + Add Experience at the bottom of the list |
Fixing Company Logos
It is common to see logo issues when first reviewing your Career Snapshot. There are two types:
- Missing logo (letter fallback) — The company logo could not be found, so the system shows the first letter of the company name in a circle instead. This typically happens for smaller companies, niche organizations, startups, or companies that no longer exist.
- Wrong logo — A logo was found but it belongs to a different company with a similar name or domain. This can happen when the AI infers the wrong domain, or when a company has been acquired, rebranded, or shares a name with another organization.
In both cases, the fix is the same: click the logo to open the company picker and replace it.
To add or fix a company logo:
- Click the logo area (the image or letter circle) for the entry you want to update
- A company picker popover appears with three options:
| Option | Description |
|---|---|
| Search for company | Type the company name to search. Select from results to auto-fill the logo |
| Enter domain manually | Type the company's website domain (e.g., "adobe.com") and the system will fetch its logo |
| Upload custom logo | Upload your own image file if the company cannot be found, no longer exists, or the auto-resolved logo is incorrect |
- Once you select or upload a logo, it immediately appears in the editor
- Click Save to publish your changes
Tip: For companies that have shut down, been acquired, or rebranded, uploading a custom logo is the most reliable option. For well-known companies where the wrong logo was found, try searching by name or entering the correct domain manually.
Promoting Your Calling Card
Once your page is ready and set to Visible, use the built-in promotion tools to get it in front of the right people:
- Promote to Your Supporters - Generate a personalized message and send it to friends and colleagues by email or LinkedIn
- Promote on Social Media - Create platform-specific posts for LinkedIn, X, Instagram, Threads, and more
Tip: The most effective Calling Cards combine both approaches. Start with your inner circle (direct messages to supporters), then expand to your broader network (social posts).
Tips & Best Practices
Customize Before Sharing
While the AI-generated content is a strong starting point, spending 10-15 minutes personalizing your Calling Card makes a significant difference:
- Refine the headline - Make it specific and attention-grabbing
- Update the hook - Your opening line should make people want to read more
- Verify target roles - Make sure they reflect your current priorities
- Review "Why Me?" - Add personal touches the AI might have missed
- Check the highlights - Ensure the stats are accurate and impressive
Write for the Helper, Not the Hiring Manager
Your calling card is for people who want to help you, not for recruiters. Write in a way that helps your friend or colleague understand: - What you're looking for (so they can spot opportunities) - Why you're great at it (so they can vouch for you) - Exactly how they can help (so they take action)
Keep Your Calling Card Updated
- Update when your priorities shift
- Refresh after major milestones
- Take the page offline if you've landed a role
- Re-activate if you're searching again
Frequently Asked Questions
Q: Do I need to create my Calling Card from scratch?
A: No. The first time you open My Calling Card, a complete Calling Card is generated automatically using AI based on your resume and profile. Every card comes pre-filled. You can share immediately or customize first.
Q: Do I need to complete the recommended setup checklist before generating?
A: No, all three items (Profile Photo, LinkedIn URL, Market Fit Report) are optional. You can generate your Calling Card at any time. However, the AI produces noticeably better content when it has access to your photo, LinkedIn profile, and Market Fit Report data. If your Market Fit Report is currently generating, a spinner will show its progress so you can wait for it to finish before generating your Calling Card.
Q: Can visitors see who I am without logging in?
A: Yes. Your calling card is fully public (when set to Visible). Visitors don't need a Callings.ai account to view your page, download your resume, or encourage your search.
Q: What happens when my Calling Card is set to Hidden?
A: Visitors who click your Calling Card link see a placeholder message. No content is visible. Your analytics pause. Switch back to Visible at any time to reactivate.
Q: Can I have multiple calling cards?
A: Currently, each user has one calling card. You can customize it anytime to target different audiences or goals.
Q: Will my analytics reset if I regenerate content?
A: No. Analytics are tied to your calling card, not to individual card content. Regenerating cards doesn't affect your visitor counts or engagement metrics.
Q: Do I need a subscription to create a Calling Card?
A: You can create and preview your Calling Card without a subscription. A subscription is required to make your page publicly visible, edit cards, and use AI features like regeneration.
Related Topics
- My Campaign Overview - What your Calling Card is and how all the pieces fit together
- Public Calling Card - How visitors experience and interact with your Calling Card
- Promote Your Calling Card - Send invitations and create social media posts
- My Resumes - Ensure your resume is up-to-date before launching
- Personal Branding - Develop the brand elements that power your Calling Card
Your network wants to help. Most of the time, they just don't know how. My Campaign gives them a Calling Card that tells your story, shows what you need, and gives them a clear, one-click way to take action. Build your Calling Card, share the link, and let your network work for you.