Lori Prey

Leadership coach · Madison, WI · in person and virtual

Credentials they list: ICF ACC, CPC, iPEC ELI-MP

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"We deliver high impact leadership training, career coaching, team development, and strategic consulting that creates measurable improvements in how people think, communicate, and perform." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive & Leadership Coaching
C-suite executives, newly promoted leaders, and high-potentials		 24 weeks · clarity, confidence, and trusted partnership · structure, deep insight, and real-time accountability · lead with executive presence · master complex change · optimize energy & focus on request
Leadership Development Programs
organizations		 strategic consulting · team development workshops · targeted 1:1 coaching · self-awareness & triggers · clear & confident communication on request
Team Development Workshops
organizations		 neutral outside facilitation · diagnostic frameworks · alignment, accountability, and healthier collaboration · strategic alignment · psychological safety on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnonoyesyesyesyes
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Initial conversation to identify needs and scope engagement · Use of assessments and diagnostic frameworks · Tailored coaching or program delivery · Ongoing measurement of success and adjustment
Assessments
Hogan Assessments, Interview 360 Assessment, Everything DiSC, Working Genius, Energy Leadership Index
Before coaching
Executive Assistant to three Vice Presidents, Automotive franchise; Talent Development Partner, Organizational Development Manager, Employee Development Consultant, Talent Consultant, Talent development and organizational development

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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