Lori Buchanan

Leadership coach · Omaha, NE · in person and virtual

Credentials they list: ICF ACC, ICF PCC

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"Bright Willow Consulting helps leaders and teams build strong frameworks that flex — aligning people, process, and performance to drive sustainable success." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Advisory
executives and leadership teams		 3 days initial discovery · 1-3 days additional/month for new topics as needed · 2–4 strategy calls per month (up to 120 min each) · Targeted review of key plans (ex: sales comp, KPI dashboards, enablement roadmaps) · On-demand advice via email/text (48-hr business day response) on request
Fractional Sales Operations & Enablement Leader
organizations needing part-time VP/Director level sales ops or enablement leadership		 3 days/week dedicated support · specified amount of ad hoc support included · Leadership of Sales Ops / Enablement / CI functions · Design & rollout of operating rhythms/disciplines, playbooks/processes, and technology/tools · Collaboration with other teams to ensure alignment across the business on request
Transformation Project
organizations seeking fixed scope transformation engagements		 Create project charter/problem statement · Document current state · Analyze data/processes · Identify & implement solutions · Check & adjust solutions on request
Workshop & Strategy Sprint
organizations needing focused strategy or improvement workshops		 1–3 day workshop with SMEs and Stakeholders · Diagnostic of current gaps · Strategic roadmap or implementation roadmap with action plan on request
Ad Hoc Consulting
clients needing flexible consulting support		 Per hour, day, or week work on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Initial discovery · Strategy calls · Targeted plan reviews · On-demand advice
Before coaching
commercial operations and process improvement leader, healthcare distribution (20 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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