Tricia Groff

Leadership coach · Phoenix, AZ · virtual

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"I work with high-achieving executives, founders, owners, and professionals as they navigate the rollercoaster of mountaintops and challenges that mark the trajectory of high achievers." (in their words, on their website)

Services

ServiceWhat is includedPrice
Whole Person Executive Coaching
high-achieving founders, owners, and senior executives who have high-achieving personalities		 navigate transitions · high-stakes decisions · sustainable excellence · integrates personal and professional topics · continuous iteration of trust and growth on request
Executive Retreat Facilitation
high-performing teams, founders, executive teams, and boards		 customized strategic planning retreats · organic trust-building · difficult conversations · organizational alignment · debriefing and recommendations on request
Guided Discussion Groups
teams seeking targeted facilitation for strategic or interpersonal challenges		 structured facilitation sessions · 2-4 hours per session · recurring as needed · dig into specific strategic or interpersonal challenges · organic team bonding on request
Strategy & Fit Call
potential clients to assess fit and needs		 1 session · two-way conversation · understand client needs · application for fit assessment on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Initial strategy and fit call to assess needs and fit · Co-create and customize coaching or organizational engagement · Regular meetings (weekly for individuals) with ongoing contact · Iterate engagement and investment as needed · Debrief and recommendations for organizational retreats
Assessments
Custom, non-commercial personality assessments, Cognitive/intellectual profiles
Before coaching
psychologist

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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