Steve Armstrong
Leadership coach · Troy, MI · in person and virtual
Credentials they list: CCE BCC
"Steve Armstrong is a crisis-tested leader with over four decades of global experience, including serving in the Canadian Armed Forces and the Red Cross ." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| 1-on-1 Coaching managers, emerging executives, and professionals in regulated sectors ready to lead with strategic clarity |
Define Your Executive Identity · Master High-Stakes Decision-Making · Drive Sustainable Team Performance · Step Up to the Next Level | on request |
| Organizational Consulting leaders who want to make their organizations more effective and robust |
Build leadership team cohesion · Develop culture and employees · Reduce politics, confusion, and turnover · Boost performance and clarity | on request |
| Speaking Engagements organizations and events seeking leadership speaking |
Custom-Tailored Content · Seamless Collaboration · Personalized consultations · Promotional support · Exclusive resources | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 6 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | yes | yes | yes |
| Career direction and change | no | no | no | yes | yes | yes |
| Leadership | no | no | no | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Define Your Executive Identity · Master High-Stakes Decision-Making · Drive Sustainable Team Performance · Step Up to the Next Level · Build the First Team · Create Clarity
- Before coaching
- Leader, Canadian Armed Forces and Red Cross (40 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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