Dana Williams
Leadership coach · Dallas, TX · in person and virtual
"We help executives and teams align who they are with how they lead and work every day through our strengths-based corporate coaching and resources." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Corporate Coaching Programs Executives and teams in organizations |
Gallup CliftonStrengths assessment · Authentic Imprint™ framework · Leadership and team workshops · 1:1 executive coaching · Employee webinars | on request |
| Authentic Imprint Accelerator Online Course Seasoned executives, entrepreneurs, emerging leaders ready for authentic transformation |
5 sessions · 5 recorded training modules · Workbook activities · Connect with strengths · Discover values · Clarify mission | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Lay foundation with CliftonStrengths assessment · Discover core values, mission, emotional recognition · Align leadership and work with Authentic Imprint™ framework · Ongoing leadership and team sessions · Measure engagement with Gallup's Q12 survey
- Assessments
- Gallup CliftonStrengths (formerly StrengthsFinder)
- Before coaching
- Leadership at Southwest Airlines, Airline industry (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: yes
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