Marvita Franklin

Executive coach · virtual

Credentials they list: ICF PCC, CTI CPCC, Gallup GALLUP_STRENGTHS

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"I work with leaders who want to fully engage their strengths and expand their capacity." (in their words, on their website)

Services

ServiceWhat is includedPrice
1:1 Certification Coaching
Coaches preparing for ICF, ACC, or PCC credentials		 Live or recorded coaching reviews · Personalized feedback · Credentialing and application-readiness support on request
Customized Certification Coaching Packages
Coaches pursuing credentialing or developing their coaching practice		 Packages tailored to the client's coaching journey on request
Individual Coaching
Leaders and individuals seeking personal or professional growth		 26 weeks · Discovery session or sessions · Personalized CliftonStrengths assessment code · Coaching focused on prioritized goals on request
Executive Leadership Coaching
Executive leaders		 Customized coaching engagements · Support for collaborative relationships, communication, organizational outcomes, and executive presence on request
Teams and Organizational Development
Teams, groups, and collaborative partnerships		 Systems-oriented coaching · Outcome focus · Attention to the voice and needs of the system on request
Foundations for Strengths-Based Excellence
Rising leaders, managers, and senior leaders		 One-day professional development training · Strengths-based development · CliftonStrengths Top 5 Report for each participant on request
Building Teams with Purpose and Passion
Leaders and teams; Foundations for Strengths-Based Excellence is a prerequisite		 One-day follow-up training · Using leader strengths to support engagement, innovation, and productivity on request
Customized Multi-Day Everything DiSC Experiences
Management teams or workforces		 Customized multi-day DiSC experiences · At least one Everything DiSC Profile for each participant on request
Training Solutions
Teams and organizations		 on request
Consultation
Teams and organizations		 Consultation on customized solutions on request

As published on their website, read Oct 31, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenononononono
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Schedule a complimentary fit meeting to ask questions and assess the coaching fit · Discover coaching options and customize package components · Begin with a discovery session or sessions to clarify values and establish a foundation · Use strengths and priorities to focus the coaching work · Work toward goals with support, challenge, and encouragement
Assessments
Gallup CliftonStrengths, Wiley Everything DiSC
Before coaching
U.S. Air Force service member; managed military airfields and trained leaders, Military and leadership training (20 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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