Catalina Fríes

Leadership coach · San Francisco, CA · in person and virtual

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"You’re an ambitious leader who is ready to maximize your potential. Executive coaching will get you there." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Coaching
Executives, VPs, Directors, Leaders, High performing/newly promoted ICs, High potential future leaders, Founders, Entrepreneurs, Women leaders, Minority leaders, Individuals in career transitions, Ambitious individuals seeking growth		 24 weeks · 1-1 transformational coaching · Evaluate strengths, growth opportunities, values, goals, behaviors · Customized coaching plan · Deep developmental work · Self-awareness and growth on request
Group Coaching for Women (launching soon)
Women who are highly ambitious in their career, want peer community, need support, committed to development		 Group coaching sessions · Community of peers · Support for professional challenges · Exclusive rate for first cohort on request
Leadership Coaching for Women
Women leaders facing unique challenges in leadership roles		 Examine strengths, development opportunities, values, goals · Overcome leadership challenges · Custom strategies centered on strengths · Address burnout, impostor syndrome, authenticity · Improve boundaries, confidence, relationships, balance, communication, negotiation, executive presence on request
Learning & Development Consultation
Startups and companies building development programs		 L&D program design · Manager development programs · Onboarding and orientation · Inclusion and diversity programs · Coaching skills on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Book a free consultation · Design a customized coaching journey together · Start coaching · See your career evolve
Before coaching
Learning & Development professional and L&D Leader, Tech and VC sectors (14 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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