Gina Cruse
Leadership coach · San Francisco, CA · virtual
Credentials they list: HRCI PHR
Services
| Service | What is included | Price |
|---|---|---|
| 1:1 Coaching leaders, especially in startups, aspiring, emerging and experienced leaders |
six-week Positive Intelligence® program included · benchmark growth opportunities · foundation and framework for progress toward specific coaching goals | on request |
| Leading with Courage and Character - Group Coaching Program inspired humans new to managing people or seeking to expand leadership |
10 sessions · 8 weeks · eight group coaching sessions · two 1:1 coaching sessions · full year access to Positive Intelligence app · weekly 90-minute group coaching sessions · weekly one-hour video lessons | $1,800 |
| The Leadership OS - Group Coaching Program emerging and mid-career leaders |
10 sessions · 8 weeks · eight Leadership Labs (small-group coaching sessions) · two 1:1 Deep Dives (individual coaching) · foundational mindset training with Positive Intelligence app | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 5 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Begin coaching relationship with Positive Intelligence 6-week mindset training program · Support transformation of insights into sustained change · Work together to transform leadership through creating conditions for mastery, autonomy, and purpose · Navigate change with curiosity and openness · Transform challenging relationships with empathy and creativity · Grow into new levels of leadership with confidence
- Assessments
- Positive Intelligence
- Before coaching
- leader in product management and operations, startup world (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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