First Penguin Coaching

Career coach · virtual

Credentials they list: ICF ACC

"First Penguin Coaching partners with organizations to advance the professional development of employees and leaders through coaching engagements, workshops, and assessments." (in their words, on their website)

Services

ServiceWhat is includedPrice
Career Success Coaching
Individuals making a career change, pivot, or wanting to advance in their current role
Intentional coaching to achieve clarity for next move · Accountability partner to empower action on request
Business Coaching
Business owners needing an objective outsider to process challenges or assess team strengths and development opportunities
Objective outsider to process business challenges · Assessment of team strengths and skill gaps on request
Coaching for Organizations
Organizations investing in employee and leader professional development
Professional coaching to increase retention · Building confidence in high potential leaders and contributors on request
Speaking and Facilitating
Audiences for professional development topics
In person or virtual presentations · Practical information, resources, and new perspectives on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnonoyesyesyesyes

How they work

Process
Initial conversation to discuss needs and objectives · Customized coaching engagements depending on goals · Phases: self-awareness, doing the work, moving forward with action plan
Before coaching
business professional, various business roles with leadership and team dynamics experience (20 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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