Catalina Fríes

Executive coach · San Francisco, CA · in person and virtual

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"I work with leaders, executives, entrepreneurs, founders, and high performing/high potential individuals in the San Francisco Bay Area and beyond." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Coaching
Executives, VPs, directors, leaders, high-performing and newly promoted individual contributors, founders, entrepreneurs, women leaders, minority leaders, and individuals in career transitions		 Customized coaching plan · One-to-one developmental coaching · Strengths, values, goals, and behaviors exploration · Practical strategies · In-person or virtual sessions on request
Group Coaching
Ambitious women seeking peer community and support with professional challenges		 Women's leadership group coaching · Peer community on request
Leadership Coaching for Women
Women leaders		 Strengths, development opportunities, values, and goals exploration · Custom strategies centered on strengths · Support with leadership challenges on request
Learning & Development Consultation
Startups and companies building development programs		 L&D program design · Support building development programs from the ground up · Programs for manager development, onboarding, inclusion and diversity, coaching skills, feedback, and tech-led systems design on request

As published on their website, read Nov 6, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenononononono
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Book a free consultation · Design a customized coaching journey together · Start coaching · See your career evolve
Assessments
Internal Family Systems
Before coaching
Learning & Development professional and leader, Leadership and Learning & Development in the tech and VC sectors (14 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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