Sandra Long

Personal brand strategist · Epping, NH · in person and virtual

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Services

ServiceWhat is includedPrice
LinkedIn Corporate Training
Corporate teams, sales, HR, senior executives		 Creating professional LinkedIn profiles · Personal and company branding · Social selling strategies · Using LinkedIn Sales Navigator · Social recruiting training on request
LinkedIn Training for Massachusetts
Sales teams, HR teams, senior executives, individuals, colleges, students in Massachusetts		 LinkedIn profile optimization · Social selling training · Social recruiting training · Executive LinkedIn profile building · College and university LinkedIn training on request
Employer Branding Program
Human Resource leaders and companies		 Creating brand impressions on LinkedIn · LinkedIn profile and branding training for recruiting teams · LinkedIn company page or group creation and consulting · Employee Value Proposition development · Talent Brand Audit on request
Executives and Experts LinkedIn Services
Executives and experts		 Private coaching · Done for you LinkedIn profile services · Content coaching or done for you content services · LinkedIn profile optimization and engagement training on request
LinkedIn Training Workshops and Online Courses
Businesses, colleges, individuals		 LinkedIn profile setup and optimization · Finding and engaging prospects or candidates · Social selling training · Social recruiting training · Personal and business branding on request
LinkedIn B2B Strategy, Consulting, Audits, and Assessments
B2B companies and organizations		 LinkedIn opportunity identification and prioritization · Profile audits for individuals or teams · Team audits for sales and HR · Content audits · Company page and group assessments on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersnononononono
Job search strategyyesyesyesyesyesyes
Career direction and changenononononono
Leadershipnononononono
Personal brandyesyesyesyesyesyes

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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