Leanne Calderwood

Personal brand strategist · virtual

Services

ServiceWhat is includedPrice
Next Chapter Visibility Collective
senior-level professionals building a business of their own
52 weeks · Get clear on what you’re known for · Build a personal brand that carries it · Put it where the people who hire you are already looking on request
LinkedIn Corner Tradeshow Activation
professionals attending tradeshows
1 session · Set goals and objectives around LinkedIn activity · Discover keywords for profile and content · Uncover areas for profile improvement on request
Content That Connects, Content Creation Workshop
small teams
1 session · Create a no-fail content strategy · Explore tools for compelling content · Learn algorithm hacks for LinkedIn reach · Enjoy sustainable content strategy on request
LinkedIn Training for Small Teams
small teams of 4-8 people
1 session · Optimize LinkedIn profiles · Create cohesive LinkedIn strategy · Content creation best practices · How to interact with organization’s page on request
Sales Training Day for Meeting and Event Partners
hotel sales teams and meeting planners
1 session · Connect, reconnect and grow client relationships · Book individual or group business · Build confidence in team and hotel · Encourage referrals on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Define: clarify what you offer and who pays for it · Design: create positioning, message, and proof for your offer · Deliver: build visibility plan with LinkedIn presence and content rhythm
Assessments
Payable Expertise Assessment
Before coaching
meetings and events professional, meetings and events industry (25 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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