Joanna Furlong
Personal brand strategist · San Diego, CA · in person and virtual
"I am a thought leadership strategist and executive communications partner who guides leaders in connecting their thought leadership directly to their goals." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Thought leadership strategy executives |
2 sessions · discover your pillars · figure out your audience · think about messages · two 90-minute meetings to dive deep · discuss and refine thought leadership pillars | on request |
| Story and narrative creation executives |
talking points · speeches · origin stories · articles | on request |
| Internal communications executives and teams |
team alignment · telling the right stories · pulling team along | on request |
| Coaching and tactical planning executives |
map a path forward · leverage your team · coaching | on request |
| Executive ghostwriting executives |
craft your story in your voice · byline · ghostwriting | on request |
| Personal brand websites executives and entrepreneurs |
company websites · personal musings websites · ensure thought leadership clarity | on request |
| LinkedIn alignment executives and entrepreneurs |
ensure LinkedIn profile presents you as you want · target audience perception | on request |
| Organization thought leadership leaders |
ongoing one-on-one guidance · thought leadership evolution · thought partner · sounding board · strategist | on request |
| Advisor and sounding board leaders |
ongoing executive support · integration with marketing or communications team | on request |
| Workshops + company thought leadership strategy company leadership teams |
virtual or live workshops · one-on-one work across team · combine personal and company thought leadership · authentic and rewarding | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 3 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | no | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | yes | no | yes | yes |
| Personal brand | no | no | yes | no | yes | yes |
How they work
- Process
- Discover your pillars and audience · Think about messages that will get you where you want to go · Two 90-minute meetings to dive deep · Discuss and refine thought leadership pillars · LinkedIn update and social posts to start · Ongoing support and refinement
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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