Andrea De La Cerda
Personal brand strategist · Los Angeles, CA · virtual
"I work directly with founders, CEOs, and leadership teams navigating growth, transition, visibility, and important moments of change" (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Fractional Communications Advisory CEOs and leadership teams navigating growth, change, reputation, messaging, or complex stakeholder communications |
Senior communications leadership · Strategic counsel | on request |
| Founder & CEO Advisory Founders and CEOs navigating growth, transition, difficult decisions, leadership challenges, or what’s next |
Private strategic counsel | on request |
| Executive Thought Leadership Executives |
Point-of-view clarification · Signature ideas · Positioning · Visibility strategy | on request |
| Strategic Office Hours Leaders needing to work through a decision, challenge, idea, message, or opportunity |
Focused, on-demand access to strategic counsel | on request |
| Strategic Communications Audit Organizations |
Executive-level assessment of messaging and communications · Identify gaps, missed opportunities, and priorities | on request |
| Program Development Executive coaches |
Plan, write, and design program material | on request |
| Coaching Workshops Executive coaches |
Support creating in-person and virtual events | on request |
| Train the Trainer Programs Coaches looking to grow and scale their content |
Planning · Content · Design · Training · Testing | on request |
| Online Course School administrators, principals, directors, or communication specialists |
10 weeks · At least 10 self-paced modules · Enrollment strategy tactics, best practices, and technologies · Implementation activities | on request |
| 1:1 Coaching School administrators and their teams |
on request |
As published on their website, read Nov 10, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Process
- Discuss the client’s goals and current situation · Identify what is creating friction · Define a solution and connect strategy and communication to outcomes · Implement the work with a team
- Assessments
- Confidence Quotient decision-making assessment
- Before coaching
- Advertising professional, Advertising; Marketing professional, Marketing; Communications professional, Communications
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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