Joanne Tan
Personal brand strategist · San Francisco Bay · in person and virtual
Services
| Service | What is included | Price |
|---|---|---|
| Personal branding Individuals seeking career changes, leaders, CEOs, executives, public and private board members, consultants, B2B advisors, and executive and leadership coaches |
on request | |
| Career coaching In-house attorneys and corporate counsel |
on request | |
| LinkedIn profile writing and consulting Attorneys and individuals building personal brands |
on request | |
| Bio writing and consulting Attorneys and individuals building personal brands |
on request | |
| CV / resume consulting and writing Attorneys and individuals building personal brands |
on request | |
| Interview preparation Attorneys and individuals pursuing career goals and transitions |
on request |
As published on their website, read Oct 28, 2026.
How they compare
- 16 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | yes | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | yes | yes | yes | yes | yes |
How they work
- Process
- Audit brand positioning, messaging, persona, challenges, business model, product-market fit, and go-to-market strategies · Decode brand DNA using the proprietary AI Native Brand Architecture process · Create brand structure, content strategies, storytelling, marketing, and brand voice · Deliver brand assets and content · Amplify the brand with thought leadership content, social media marketing, and PR
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: not found on their website
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
Similar coaches
Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.
-
Karen Bluestein
Personal brand strategist · Cary, NC · in person and virtual
Resume and LinkedInInterviews and offersCareer direction and changefree consultation (15 min)
-
Bouvier Williams
Personal brand strategist · virtual
Resume and LinkedInJob search strategyLeadership -
Heather Srigley
Personal brand strategist · Fuquay-Varina, NC · in person and virtual
Interviews and offersLeadershipPersonal brandfree consultation (45 min)
-
Joanna Furlong
Personal brand strategist · San Diego, CA · in person and virtual
Resume and LinkedInLeadershipPersonal brand