Heather Srigley
Personal brand strategist · Fuquay-Varina, NC · in person and virtual
"I deliver strategic marketing plans for companies and executives for over 25 years including Fortune 100 and fast-paced start-ups." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| AI Business & Marketing Transformation businesses seeking AI and digital transformation |
marketing automation · AI video generation · AI-powered health tech services · CRM integration | on request |
| Brand Strategy & Product Positioning businesses needing brand differentiation and positioning |
unique value proposition · brand differentiators · elevator pitch · Google ranking · key messages | on request |
| Digital, social, paid media + Websites businesses needing digital marketing strategy |
website building · display video ads · media traffic management · lead generation process · customer lists | on request |
| New customer acquisition & Account Based Marketing (ABM) businesses focused on growth marketing |
customer segmentation · buyer personas · personalized marketing · Growth KPIs · Tier 1-3 customer accounts | on request |
| Sales Enablement & Lead Nurturing businesses needing sales support |
Sales Playbooks · competitive messaging · benchmarks · lead nurturing campaigns · sales presentations | on request |
| Engaging Writing and Content Creation businesses needing content marketing |
content calendar · customer collateral · newsletters · social media · strong writing and storytelling | on request |
| Press Relations & Thought Leadership CEOs and Business Executives |
press interviews · keynote speeches · online webinars · opinion articles · announcements | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 9 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | yes | yes | yes | yes | yes | yes |
| Career direction and change | yes | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Before coaching
- Vice President, Marketing, technology (3 years); Public Affairs and Communications Director, chemical industry (10 years); Marketing and Communications Director, technology (19 years); Growth Marketing Director, real estate and home owner marketing (1 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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