Deb Dib
Personal brand strategist · Raleigh, NC · in person and virtual
Credentials they list: PARWCC CEIP, PARWCC CPRW, CPBS
Services
| Service | What is included | Price |
|---|---|---|
| Career Writers' Coach, Trainer Sessions Career-Industry Professionals |
collaborate live to improve draft copy · up your polishing and branding skills · transform good writing into awesome brand copy | on request |
| Certified Digital Brand Strategist Program Career professionals seeking certification in digital branding |
digital branding education · career storytelling · personal branding | on request |
| Academy Certified Career Storyteller Program Career professionals seeking certification in career storytelling |
career storytelling education · personal branding | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 35 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Client drafts bio, profile, web copy, brand copy, presentation, resume or other writing · Schedule live collaboration session · Collaborate live to improve draft copy · Client learns polishing and branding skills · Deliver final polished brand copy
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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