Michael Scott

Personal brand strategist · Avon, Indiana · virtual

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"I help executives and founders show up consistently on LinkedIn without adding another task to their to-do list." (in their words, on their website)

Services

ServiceWhat is includedPrice
Starter LinkedIn 1:1 Consulting Package
leaders just getting started on LinkedIn		 12 weeks · 8 Posts/Monthly · Voice Capture Session · Monthly Content Calendar · Performance Summary $1,500
Professional LinkedIn 1:1 Consulting Package
leaders ready to get serious on LinkedIn		 12 weeks · 12 Posts/Monthly · Full Strategy · Monthly Analytics · Strategy Call · Profile Optimization $2,500
Executive LinkedIn 1:1 Consulting Package
leaders who want LinkedIn fully managed		 12 weeks · 20+ Posts/Monthly · 90-Day Roadmap · Bi-weekly Strategy Calls · Engagement Guidance · Rush Turnaround Included $4,000
Single Post Brand Partnership
founders, CROs, GTM leaders		 1 session · LinkedIn ghostwriting and content strategy for one post $1,000
Three Post Brand Partnership Package
founders, CROs, GTM leaders		 3 sessions · LinkedIn ghostwriting and content strategy for three posts $2,100
Single Video Brand Partnership
founders, CROs, GTM leaders		 1 session · LinkedIn ghostwriting and content strategy for one video $1,400
Three Video Brand Partnership Package
founders, CROs, GTM leaders		 3 sessions · LinkedIn ghostwriting and content strategy for three videos $3,600

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenononononono
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Voice Capture Session to capture voice and stories · Build content strategy and monthly calendar · Write drafts for client approval · Track performance and improve monthly

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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