Mike Rosenberg
Personal brand strategist · Cranford, New Jersey · virtual
"LinkedIn ghostwriter and coach for founders and CEOs" (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Ghostwriting 3 weekly posts founders and CEOs |
2-3 original long-form posts per week · Regular interviews, strategy, and coaching sessions | $690 |
| Ghostwriting 2 weekly posts founders and CEOs |
2-3 original long-form posts per week · Regular interviews, strategy, and coaching sessions | $590 |
| Coaching 4 one-hour sessions founders and CEOs |
4 sessions · 4 hour-long sessions · Start at your level (basics, intermediate, expert) · Heavy on Q&A and examining past posts and writing · Practical and custom-fit · Goal to allow you to do this yourself | $690 |
| Ask me anything one-hour session founders and CEOs |
1 session · One hour session · Can add 3 more sessions after for $450 | $240 |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $590. Of the 24 personal brand strategists in our directory who publish a package price, 38% start at the same price or lower.
- 7 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | yes | yes | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | yes | yes | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
How they work
- Process
- Get to know client history, audience, voice, and goals · Create custom plan tailored to client · Start with an origin story post as personal bio · Brainstorm ideas or rewrite past works for LinkedIn · Require at least 3-month commitment
- Before coaching
- journalist, major publications (12 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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