Felino
Personal brand strategist · Palo Alto, CA · virtual
"Your Growth, Our Obsession. felino SERVICES GROUNDED IN STRATEGY, BUILT WITH PURPOSE" (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Board Advisory as a Service Brands in US & Europe |
8 sessions · 52 weeks · ten senior decision-makers convened by invitation · meetings across the year · pressure-test brand strategy · shape product direction · ongoing market conversation | on request |
| Personal Brand Audit - First Private Session Executives |
1 session · 60-minute virtual consultation · mutual introduction · explore professional aspirations · review current brand presence · identify obstacles to discoverability | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Prepare: debrief, plan, invitations · Onboarding session in room with brand challenges · Sessions every other month (virtual and in room) · Record final month with white paper, film, and case
- Before coaching
- Chief Digital Officer, Fashion Retail (5 years); Vice President, Real Estate (5 years); Lead Engineer, Construction
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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