Karen Gulliford
Executive coach · Richmond, VA · in person and virtual
Credentials they list: ICF PCC
"At Future Step, we focus on individuals who want personal career coaching." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Career Assessment Individuals seeking private career coaching |
on request | |
| Entrepreneurship Assessment Individuals seeking private career coaching |
on request | |
| Career Coaching Individuals seeking private career coaching without organizational sponsorship |
Support exploring management roles, work conflicts, starting a business, career or job changes, and retirement planning | on request |
| Resume and social media reviews and edits Individuals seeking private career coaching |
Resume review and edits · Social media review and edits | on request |
| Life coaching with personal vision goal setting Individuals seeking private career coaching |
Life coaching · Personal vision goal setting | on request |
| Stretch Package Individuals seeking private career coaching |
3 sessions · Resume review · 2 months of support · Online Portal and Scheduling | on request |
| Step-Up Package Individuals seeking private career coaching |
6 sessions · Email and text contact · 3 months of support · Online Portal and Scheduling | on request |
| Strategy Package Individuals seeking private career coaching |
Email and text contact · 6+ months of support · Online Portal and Scheduling | on request |
| Executive Coaching Emerging and experienced leaders and executives |
Personalized leadership development plan · Metrics · Ongoing access to coach via email, text, and calls · Executive team building retreats (Group Coaching) · Private coaching office in Richmond, VA or virtual via Zoom | on request |
| Conflict Dynamics Profile Individuals and teams |
Reflect on conflict hot buttons · Constructive strategies and tools for managing ongoing and future conflict situations | on request |
As published on their website, read Nov 8, 2026.
How they compare
- 13 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Understand the client's current situation through assessment · Formulate a plan together for meaningful change · Implement changes and work to make them stick · For workplace mediation: assess whether the case is appropriate, seek both parties' agreement, schedule a mutually convenient time and location, facilitate discussion and help develop resolution options · For HR advisory: deeply assess HR, review processes, outline a path and recommendations, then support sustaining changes
- Assessments
- Conflict Dynamics Profile (CDP), EQ 2.0 (Emotional Intelligence), Entrepreneurial Mindset, MBTI
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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