Dana Theus

Leadership coach · Alexandria, VA · in person and virtual

"Dana Theus is an executive coach specializing in helping you activate your highest potential to succeed and to shine." (in their words, on their website)

Services

ServiceWhat is includedPrice
InPower Career Evolution Toolkit
senior leaders
career transition library with 5 sections and 11 modules · worksheets, readings, and templates · self-paced and reusable · AI-era frameworks and tips · mindfulness, detriggering, focused intentions on request
Team Coaching
leadership teams
emotionally intelligent communication and collaboration techniques · conflict and disagreement management · goal setting · prioritization · practical consensus on request
Executive Coaching
organizational leaders
personal executive leadership and presence · cultural awareness and intention · change leadership habits · accountability management capabilities · stakeholder leadership skills on request
Leadership Circle Profile Team 360
leadership teams
measures creative leadership capacity · reactive tendencies · self-awareness and alignment · energy drains · value delivery on request
Executive Leadership Masterminds
senior managers with executive potential
group coaching · executive mentorship · strategically impactful Capstone project · strategic perspective on business dynamics · executive mindset on request
Culture Design Consulting
organizations
revitalize Cultural Touchstone Statements · keystone organizational habits · new employee acculturation plans · customized content · roll-out and sustainability plan on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnonoyesyesyesyes
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnonoyesyesyesyes

How they work

Process
Assess individual and team leadership strengths and liabilities using Leadership Circle Profile 360 · Align assessments to actionable culture shifts with facilitated focus session · Nudge culture change with individual intentional changes every 2-4 months supported by coaching
Assessments
Leadership Circle Profile 360
Before coaching
executive marketing professional, technology industry

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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