Sayoko Kuwahara
Life coach · virtual
Credentials they list: ICF PCC, CTI CPCC
"Sayoko helps clients on a journey to discover their core values and find their authentic selves to live a fulfilling, purposeful life." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Coaching Circles for Changemaking Leaders Entrepreneurs, Managers, Women, Executives |
24 weeks · Initial assessment of goals, values, strengths, challenges, and opportunities · Monthly 90 minute group meetings with ~10 members by video · Summary notes after each session · Pre-session exercises and post-session assignments · Unlimited contact between sessions via the a)plan app | $250 |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | yes | yes | yes | no |
| Leadership | no | no | yes | yes | yes | no |
| Personal brand | no | no | yes | yes | yes | no |
How they work
- Before coaching
- Medical device regulatory affairs expert, Medical device regulatory affairs (20 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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