Annie Franceschi
Personal brand strategist · Durham, NC · virtual
Services
| Service | What is included | Price |
|---|---|---|
| Package Your Process™ 1:1 With the Expert coaches, consultants, and service business owners |
clarify your message · package your expertise · create a stronger foundation for marketing strategy | on request |
| Package Your Process™ Group Accelerator coaches, consultants, and service business owners |
clarify your message · package your expertise · create a stronger foundation for marketing strategy | on request |
| Magic Strategy Day | 1 session · strategy session | on request |
| Brand Story Solution consultants, coaches, or service business owners |
Clear Marketing Message · Brand Voice Guide · Consistent Visual Brand · Brand Story Guide · Compelling Website on Squarespace | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 12 years coaching; the median for personal brand strategists in our directory is 12.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | yes | yes | yes | yes | yes | yes |
| Career direction and change | yes | yes | yes | yes | yes | yes |
| Leadership | no | no | no | no | no | no |
| Personal brand | yes | yes | yes | yes | yes | yes |
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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