"I help B2B founders turn scattered positioning into a clear market story that buyers understand." (in their words, on their website)
| Service | What is included | Price |
|---|---|---|
| LinkedIn Profile Optimization Founders, CEOs, operators, senior professionals |
Profile photo and banner advice · Headline writing · About section writing · Featured section curation · Experience and skills cleanup | on request |
| LinkedIn Post Writing Strategy Coaching Content creators, founders, professionals building personal brand |
Core message definition · Content pillar development · Target audience identification · Tone establishment · Hook crafting | on request |
| LinkedIn Connection Message Strategy Coaching Professionals seeking to improve LinkedIn networking |
Personalized connection message templates · Value-first connection message strategy · Psychology behind message effectiveness · Tips for personalization and engagement | on request |
As published on their website, read Sep 30, 2026.
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | yes | yes | yes | yes |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | no | no | no | no |
| Personal brand | no | no | yes | yes | yes | yes |
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Resume | 4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job. | You are staying in the same field and level and have recent results to cite. | You are changing field or level, coming back after a long break, or many applications brought no interviews. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
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