Paula Asinof

Career coach · Dallas, TX · in person and virtual

"Yellow Brick Path Executive Client Best-in-class resume and LinkedIn profile" (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive Resume Writing Program
executives and professionals
2 sessions · 2 interactive working sessions · Resume development · Cover letter design · Internet and ATS ready resume · Brief review of LinkedIn profile on request
MBA Application Resume
MBA applicants
One-on-one personal attention in person or by phone · Advice from resume experts with business and recruiting knowledge · Focus on future and alignment with audience · Showcase unique capabilities and value · Create adaptable professional documents on request
LinkedIn Profile Service
clients who have worked on their resumes
7-day turnaround · Format profile according to LinkedIn best practices · Rename LinkedIn URL · Write eye-catching headline · Craft summary with industry keywords · Format employment history for LinkedIn on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnonoyesyesyesyes
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Initial session to build resume structure and positioning · Client fills in more details and sends document for review · Second session to jointly edit resume for grammar, design, and positioning · Optional LinkedIn profile review and cover letter design
Before coaching
Corporate Executive, IT and Finance; Executive Search Recruiter

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  4. What are your cancellation and refund terms? (no refund terms on their site)
  5. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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