Forward Deployed Product Manager

About this role

About Sela Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we’ve grown like crazy (~$0->13M in 20 months), and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. If we’re successful, the cost of owning a home in the US will become ~1% cheaper. We’ve raised $21M across our Seed and Series A from top investors.   Why this is a huge opportunity Around 1% of the U.S. labor force works in phone sales, representing roughly $100B of annual salary, and the industry is poised at the brink of complete disruption. We are at the cutting edge of this economic transformation, one of the first companies creating real, durable economic value through applied AI. Buying a house is the largest financial decision most people make in their lives, and homeownership is tied to many other purchases, including life insurance, homeowners insurance, alarm systems, home renovations, solar panels, and more. By owning the mortgage vertical, we will own the relationship with the consumer, allowing us to serve as the essential AI infrastructure for high consideration consumer sales.   What you will do Sela's AI voice agents hold real conversations with real people, on behalf of some of the largest mortgage lenders in the country — around 600,000 calls a day. Our agents are critical to our customers’ businesses and you'll be the connective tissue between Sela and our customers, bringing learnings back to the rest of the team to shape where Sela goes next. Once a customer signs, you're the person who makes sure Sela actually works for them: owning the relationship from deployment through expansion, helping shape and refine agents, and defining success together. You’ll cover both strategy and execution – guiding customers towards optimizing their agents for their particular needs and actually implementing those changes through Cursor and Claude Code.

What you will own Lead end-to-end agent delivery — scoping, building, launching, and iterating on voice agents in production

Reshape agents around how a specific lender actually operates: conversation flows, edge cases, compliance requirements, and the moments a call should hand off to a human

Act as the primary point of contact and trusted advisor for your customers — understand what success actually means to their business and shape the plan that gets them there

Monitor account health proactively and get ahead of issues before they become escalations, while surfacing unmet needs and patterns back into the roadmap

Help define the playbooks and operating standards for this function as Sela scales the team

What are we looking for Must-haves A clear, effective communicator with real polish — you can deliver good news, bad news, and everything in between without losing a customer's trust

A track record of owning outcomes end-to-end in an ambiguous, fast-moving environment — not just executing a defined scope

Good data intuition — you don't need to be a SQL expert (Cursor can help with that!), but you should be comfortable looking at a dataset and knowing what it's telling you

A willingness to learn — no prior experience in AI is required, but you should want to go deep on a technical product

Nice-to-haves Experience working directly with customers or partners: agent deployment, agent strategy, strategic partnerships, technical account management or similar

Familiarity with mortgage, lending, or another regulated financial services vertical

Experience working at early stage startups

Benefits Top-of-market medical, dental, and vision coverage for you and your dependents

401(k) with a top-of-market employer match

Unlimited PTO

Snacks, weekly team lunches, and dinner on Sela

Hybrid in-office schedule: four days a week together in SF, with a flexible remote day on Wednesdays