Ed Rankin
Leadership coach · Dallas, TX · in person and virtual
Credentials they list: ICF PCC, HRCI SPHR
Services
| Service | What is included | Price |
|---|---|---|
| Executive Coaching Executives and leaders |
Discovery/Assessment to identify strengths and growth opportunities · Building a strategic plan · Ongoing support to execute the plan | on request |
| Leadership Development Program Design and Implementation Leaders and organizations |
Design and implementation of leadership development programs | on request |
| The Predictive Index Assessment and Coaching Individuals and teams |
Behavioral and cognitive profile assessment · Coaching based on assessment results | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 35 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Discovery/Assessment to identify strengths and growth opportunities · Build a strategic plan together · Execute the plan with ongoing support
- Assessments
- The Predictive Index, Hogan Assessments
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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