Frank de Jong

Career coach · Westlake Hills, TX · virtual

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Services

ServiceWhat is includedPrice
Compass: Financial Reporting and KPI Dashboard
CFOs and CEOs of growth companies		 Improve reporting quality, timeliness and efficiency · Develop KPI dashboard, trend analytics, and data analysis · Move from lagging metrics to leading indicators e.g. sales forecast, cashflow forecast on request
Multi-Point Financial Review and Plan Development
CFOs and CEOs of growth companies		 Improve reporting quality, timeliness and efficiency · Develop KPI dashboard, trend analytics, and data analysis · Move from lagging metrics to leading indicators e.g. sales forecast, cashflow forecast on request
Infusion: Capital Raising and M&A Readiness
CFOs and CEOs of growth companies		 Business valuation model prepared with industry comparables on request
Positive Cash Flow (PCF): Business Restructuring and Profitability
CFOs and CEOs of growth companies		 Assist with discussions with Bank to permit time to prepare a plan · Extensive cash flow and financial analysis and guidance to create a full business restructuring plan · Restructure ready and support through the changes · Analysis and support to the break even point and path to profitability (month-end reviews) on request
CFO Coaching: Financial Coaching and Support
CFOs and CEOs of growth companies		 Includes all the other services, plus coaching 4 hrs/month · 2 hrs/month of offline support with data analysis, modelling and review as needed · Extensive financial planning and analysis, including capital structure · M&A preparedness · Internal controls, budget process, and corporate governance on request
Executive Coaching
CEOs and their teams		 Individualized coaching focused on business growth · Neutral sounding board without judgment · Annual and quarterly planning built into every engagement · Proven methodology called the Make BIG Happen System · Dedicated 1:1 coaching focused on client issues on request
30-minute session with a former CEO
CEOs and executives		 1 session · A session with a former CEO who has been in your seat · Pressure-test one decision you’re sitting on on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononoyesyesyes
Career direction and changenononoyesyesyes
Leadershipnononononono
Personal brandnononoyesyesyes

How they work

Process
Understand client goals and challenges · Clarify vision · Assess current situation · Develop plan
Assessments
The BIG. CEO Score, Business Diagnostic
Before coaching
CEO or senior operating seat; Investment banking industry professional, investment banking (25 years); Global leader in customer-centric growth and profit planning, manufacturing, supply chain, sales (33 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

Their website promises results: "Companies coached by CEO Coaching International for two or more years have averaged 22.8%/yr revenue growth and 37.5%/yr EBITDA growth, roughly 2-3x U.S. benchmarks.". No coach can guarantee a job, interviews or a placement rate. Be careful with anyone who does, and with promises of a "hidden job market" or exclusive recruiter access.

What they publish

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