Karen Gulliford
Career coach · Richmond, VA · in person and virtual
Credentials they list: ICF PCC
"We help those who want a private career coach, without the sponsorship of an organization, to better assess personal career and life goals." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Conflict Dynamics Profile individuals and teams |
assessment of workplace conflict impact · reflection on hot buttons · constructive conflict management strategies and tools | on request |
| Career Assessment individuals seeking private career coaching |
personal career and life goals assessment | on request |
| Entrepreneurship Assessment individuals seeking private career coaching |
entrepreneurship potential assessment | on request |
| Career Coaching individuals seeking private career coaching |
career exploration · conflict resolution at work · starting a business · career or job change · retirement planning | on request |
| Resume and social media reviews and edits individuals seeking private career coaching |
resume review · social media profile review and edits | on request |
| Life coaching with personal vision goal setting individuals seeking private career coaching |
life coaching · personal vision · goal setting | on request |
| Stretch Package individuals seeking private career coaching |
3 sessions · 8 weeks · 3 coaching sessions · resume review · 2 months of support · Online Portal and Scheduling | on request |
| Step-Up Package individuals seeking private career coaching |
6 sessions · 12 weeks · 6 coaching sessions · email and text contact · 3 months of support · Online Portal and Scheduling | on request |
| Strategy Package individuals seeking private career coaching |
12 sessions · 24 weeks · 12+ coaching sessions · email and text contact · 6+ months of support · Online Portal and Scheduling | on request |
| Executive Coaching executives and leaders |
24 weeks · personalized leadership development plan · tools for sustainable personal effectiveness · ongoing access to coach via email, text, and calls · executive team building retreats (group coaching) · private coaching office or virtual via Zoom | on request |
As published on their website, read Sep 30, 2026.
How they compare
- 13 years coaching; the median for career coaches in our directory is 14.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | yes | yes | yes | yes |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | yes | yes | yes | yes |
How they work
- Process
- Assessment of current situation · Formulate plan of action collaboratively · Implement coaching and development · Sustain momentum and lasting change
- Assessments
- Conflict Dynamics Profile, EQ 2.0 (Emotional Intelligence), Entrepreneurial Mindset, MBTI
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Interviews | 3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track. | Early rounds in a format you know. | Final rounds, panels, a new kind of role, or you tend to freeze. |
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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