Barbara Gough

Leadership coach · San Francisco Bay Area, CA · virtual

Credentials they list: CTL CCTC, PARWCC CPRW

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"I work with individuals who are searching for jobs, transitioning to new opportunities and/or navigating the workplace." (in their words, on their website)

Services

ServiceWhat is includedPrice
Discounted Rate 4 sessions · 4 sessions $2,000
Executive Discount 4 sessions · 4 sessions $2,000
Job Seeker Coaching
People looking for a job		 Job search clarity · Job search motivation and confidence · Resume review · LinkedIn review · Mock interview preparation $175
Job Seeker Coaching — five sessions
People looking for a job		 5 sessions · Job search clarity · Job search motivation and confidence · Resume review · LinkedIn review · Mock interview preparation $700
Leadership Consultation
Working professionals		 High-level strategic coaching tailored to your situation and challenges $375
New Career
People who are unsure of their next career step		 Work together to find clarity and set specific goals · Tests available, including Myers-Briggs, O*Net Interest Profiler, and Clifton Strengths on request
Executive Coaching — one hour 1 session $475
Executive Coaching — four hours $1,500
Career Consult — one hour 1 session · Guidance with resume writing, interviewing, and staying on track $175
Career Consult — five hours Guidance with resume writing, interviewing, and staying on track $800

As published on their website, read Nov 6, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonononoyesyes
Interviews and offersnonononoyesyes
Job search strategynonononoyesyes
Career direction and changenonononoyesyes
Leadershipnonononoyesyes
Personal brandnononononono

How they work

Process
Determine what the client wants to accomplish before beginning a session · Work together to identify goals and next steps · Develop an effective program or plan tailored to the client's situation
Assessments
Myers-Briggs, O*Net Interest Profiler, Clifton Strengths

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Interviews3 to 6 hours of practice out loud per interview process. Callings can prepare you for each job you track.Early rounds in a format you know.Final rounds, panels, a new kind of role, or you tend to freeze.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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