Lida Citroën

Career coach · virtual

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"I help executives, entrepreneurs, and thought leaders around the world manage how they’re perceived to drive them toward the best opportunities." (in their words, on their website)

Services

ServiceWhat is includedPrice
Personal Branding Strategy
leaders, executives, entrepreneurs, thought leaders		 assessment of strengths, blind spots, and audience · personal brand assessment · goal-setting · perception mapping survey · co-creation of personal brand strategy on request
Executive Coaching (optional phase of Personal Branding)
leaders, executives, entrepreneurs, thought leaders		 1-2 meetings monthly · deploy strategy and tactics · real-life application feedback · accountability to executing strategy on request
Reputation Repair
anyone needing to repair reputation		 clear-headed approach · positive goal-setting · effective tactics to regain control of career and legacy on request
Speaking: Keynotes, Workshops, Breakout Sessions
corporate executives and employees, nonprofit talent, recruiters, HR professionals, ERGs, event attendees, entrepreneurs, military employers, service members, veterans		 keynote speeches · interactive workshops · training executives and employees · custom presentations · practical and actionable content tailored to audience and goals on request
Military Veteran Training & Mentoring
military veterans and employers		 training veteran employees on civilian workplace culture · helping HR and managers understand military culture · overcoming biases and misconceptions on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Assessment & Goal-Setting · Building Your Strategy · Executive Coaching (optional)
Before coaching
marketing, PR, and business development leader, global product and services companies (20 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  3. What are your cancellation and refund terms? (no refund terms on their site)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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