Denise P. Federer
Leadership coach · Tampa, FL · in person and virtual
"Our work is tailored to meet the needs of family-owned businesses, closely held businesses, and corporations." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Family Business Consulting Family-owned businesses and their advisors; closely held businesses |
Facilitating family meetings · Creating business organizational structures · Identifying family and nonfamily members’ strengths · Leadership coaching for senior family members · Succession planning | on request |
| Business Performance and Leadership Coaching Successful, experienced individuals; individuals, teams or groups |
Individual assessment · Values clarification · Emotional intelligence · Understanding resistance and readiness for change · Behavioral strategies for change | on request |
| Succession Planning Family businesses, closely held businesses, trusted advisors and professionals |
Behavioral planning for succession · Addressing non-financial issues · Developing a vision for the next phase of life · Identifying successor qualities and candidates · Structuring a written succession plan | on request |
| Next Generation Leadership Development Closely held and family businesses |
Guidance for next-generation planning | on request |
| Change Management Companies |
Customized coaching programs · Behavioral and organizational development principles adapted to company culture | on request |
| Team Building Teams and organizations |
Programs to motivate and align people working toward organizational goals | on request |
| Working In The Zone Individuals, teams or groups; trusted advisors to closely held and family businesses |
12 weeks · Facilitated program information and group discussion · Individual assessment · Values clarification · Emotional intelligence · Change resistance and readiness | on request |
| Legacy Advisor Coaching Program Trusted advisors |
Half-day initial training workshop · Educational teleconference coaching sessions · Behavioral maintenance with group and individual coaching · Legacy concepts and behavioral techniques · Individual strategic plans with action steps and measurable goals | on request |
| Financially Advising Couples Trusted advisors who advise women and couples |
3 sessions · Program and workbook · Guidance on gender differences in communication and financial perspectives · Behavioral communication strategies for facilitating conversations · Repeatable procedures for working collaboratively with women and couples · Topics including generational differences, nontraditional couples and second marriages | on request |
| Speaking Organizations |
Talks on succession, money psychology, investor behavior, family business, legacy advising, leadership and change | on request |
As published on their website, read Nov 7, 2026.
How they compare
- 30 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | no | no | no |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Discuss the issues and desired outcomes and assess whether there is a good fit · Conduct personal, on-site interviews and research to gather a 360-degree perspective · Present a recommended action plan with measurable and evaluable steps · Work directly with the client during implementation, including workshops, training and coaching as appropriate · Evaluate changes in individual and group dynamics using measurement tools · Follow up to support lasting solutions
- Assessments
- Individual assessment, Behavioral measurement tools
- Before coaching
- Behavioral psychologist, Behavioral psychology
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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