Captivating Co

Career coach · virtual

"Empowering accomplished leaders to articulate their value and expand their influence. Personal brand coaching, strategic consulting, and keynote speaking that transforms how you show up." (in their words, on their website)

Services

ServiceWhat is includedPrice
Brand Builder
Mid- to late-career executives, Founders and consultants, Newly promoted senior leaders and partners
5 sessions · Coaching pre-work & audit · 5 live, 1-hour sessions · Draft and refinement of your personal brand toolkit and a 1-page narrative · Development of a personalized suite of tools and content including speech outlines, speaking tips, thought leadership posts · Optional: Brand positioning for your consultancy, fractional, or advisory business concept, tying to your personal brand on request
Career Changer
Leaders who are in transition, or preparing to be
3 sessions · Coaching pre-work & audit · 30-minute kick-off to review process and define goals · 2 live, 1-hour interviews · Final hand-off session · Development of draft brand strategy defining your objectives, value proposition, persona, purpose, target audience & core narrative on request
Custom Package Everything in the brand builder package · Additional 1:1 and team-based coaching calls as needed · Business positioning, offering definition, and web copy · Additional thought leadership content and planning · Integration of personal and business brands on request
Power Hour Working Session 1 session · 1-hour brainstorm session · Review goals · Talk through challenges · Build language and solutions together $500
Team Workshops
Teams in organizations
Custom workshops · Transform how teams articulate their value and amplify their impact · Shift from hesitant about self-promotion to energized about communicating worth · Tailored to organization's needs · Optional one-on-one coaching on request
Brand Strategy Bootcamps
Leaders who need to build their platform but hate self-promotion
Transformative virtual group programs · Clear framework for presenting yourself · Concrete plans for achieving goals · Limited to small groups · Offered a few times throughout the year on request
1:1 Executive Presence and Personal Brand Coaching
Accomplished leaders navigating critical inflection points
Custom consulting services · Strategic planning · Team and company brand strategy · Company positioning · Customer research and insights on request
Strategic Consulting
Companies of all sizes, particularly in scientific and technical fields
Brand positioning · Strategic planning · Customer insights · Discovery · Research on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Explore the idea · Run the numbers · Define your value proposition · Tap that network · Speak up
Before coaching
corporate leader, healthcare, agriculture, sustainability, marketing (15 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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