Marketing Point, Inc.
Career coach · Atlanta, GA · in person and virtual
"Welcome to LaunchPointSM, where we specialize in providing personalized coaching and development services to startups and executives." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Executive Coaching startups and executives |
Developing leadership skills · Enhancing communication skills · Improving decision-making abilities · Managing stress and work-life balance · Building effective teams | on request |
| New Company Startup Coaching early-stage startup founders and executives |
Conducting market research and analysis · Developing a business plan · Creating a marketing strategy · Building a brand identity · Identifying funding sources and securing investment | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | no | no | no | no |
| Career direction and change | no | no | no | yes | yes | yes |
| Leadership | no | no | no | yes | yes | yes |
| Personal brand | no | no | no | yes | yes | yes |
How they work
- Process
- Identify unique challenges and opportunities · Develop customized coaching plans · Work collaboratively with clients · Build strong relationships and trust · Create safe space for open dialogue
- Before coaching
- business strategist, leadership developer, marketing researcher, organizational transformer (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
| Personal brand | A consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free. | The role you want does not depend on visibility. | Visibility or thought leadership is part of the role. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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