Giovanna "Gigi" Gonzalez

Career coach · virtual

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"I’m meeting first-gen Latinas and BIPOC where they are–money fears, mindsets, goals, and all–so they can learn financial literacy from a place of empowerment." (in their words, on their website)

Services

ServiceWhat is includedPrice
Educational Workshops
students, employees, or members, especially first-generation Latina women entering higher education or the workplace		 engage and inspire participants · teach financial confidence and capability · address unique challenges of first-gen Latinas on request
Educational Courses
anyone wanting to learn basics of investing and money management at their own pace		 basics of investing · money management · self-paced learning on request
Money Coaching
individuals ready to take control of their financial future		 investing guidance · debt management · saving for down payment · reaching financial goals on request
Speaking Engagements: Keynotes, Workshops, Virtual Events, Fireside Chats, Panel Discussions, Author Chats
Latina and women nonprofits, conferences, conventions, employee resource groups, financial institutions, colleges, universities, government		 financial education · career advocacy for Latine professionals · financial inclusivity · building an online community · influencer marketing on request
Cultura & Cash Book
First Gen Latinas		 practical money guide · culturally relevant money education · managing finances · building generational wealth · financial boundaries on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategyyesyesyesnonono
Career direction and changeyesyesyesnonono
Leadershipnononononono
Personal brandyesyesyesnonono

How they work

Before coaching
investment professional, financial services (10 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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Chosen by our matching from coaches who serve the same people with the same kinds of help. Nobody pays to appear here.