Kincannon & Reed
Leadership coach · Arlington, VA · in person and virtual
"Executive Coaching accelerates transitions and enables individuals to maximize their potential." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Executive Coaching Engagement executives in food and agriculture |
12 sessions · 24 weeks · two 60-minute sessions per month · personalized goals · strengths-based coaching · confidential environment | on request |
| Executive Onboarding Coaching new senior leaders in food and agriculture |
90-Day Goal Plan · Stakeholder Insight Report · Tailored Strategic Plan · Execution Plan for Early Wins · Team Assessment Report | on request |
| Executive Assessment executive candidates and organizations |
validated interview techniques · evaluation tools · personality traits measurement · motivations assessment · competencies and behaviors evaluation | on request |
| Board Director Recruitment family, start-up, and growth organizations |
advisory and fiduciary board member recruitment · industry network access · executive leadership access | on request |
As published on their website, read Sep 30, 2026.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | yes | yes | yes |
| Career direction and change | no | no | yes | yes | yes | yes |
| Leadership | no | no | yes | yes | yes | yes |
| Personal brand | no | no | no | no | no | no |
How they work
- Process
- Establish coaching relationship with personalized goals · Meet twice monthly for 60 minutes over six to twelve months · Use strengths-based approach to maximize leadership potential
- Assessments
- Hogan Assessments, MBTI, ESCI, EQ-i 2.0, EQ 360
- Before coaching
- infantry officer, military (10 years); senior leader, consumer food companies (25 years)
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- What does it cost in total, and what is included? (no published price)
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: not found on their website
- What each service includes: yes
- A free consultation: not found on their website
- Refund or cancellation terms: not found on their website
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