Brad Smith

Leadership coach · Dallas-Fort Worth Metroplex, TX · in person and virtual

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"Turn your emerging leaders into enterprise-ready executives." (in their words, on their website)

Services

ServiceWhat is includedPrice
Business Performance Coaching Program
Executives in mission critical roles or good people to be made better		 24 weeks · Six-month all-inclusive program · Tailored to needs · Developing and retaining talented individuals for succession planning · Helping individuals taking on new roles · Onboarding new employees for faster competency on request
Career Coaching for the Individual - Just-in-Time Program
Individuals seeking to expedite job search or advance career		 Strengths Finder Assessment · Emotional Intelligence Assessment · Communication Assessment · Professional resume writer · LinkedIn expert on request
Personalized Transition Coaching for the Executive
Executives in transition needing personalized coaching		 Customized program · High-touch approach · Outcome-based metrics · Clear eyes evaluation process based on KPIs on request
The Culture Snapshot
Organizations wanting tangible feedback and outcomes		 1 session · Two-hour fast-paced interactive session on request
HR Mentoring Program
HR professionals transitioning to internal human capital business consultants		 Mentoring to become human capital business consultant on request
Severance Design
Organizations needing severance policy design		 Design of severance policies · Waiving legal claims on request
Separation Anxiety - Breaking the Bond
Managers needing employee separation meeting skills		 1 session · Two-hour customized group session · Planning and structuring separation process · Addressing emotional impact on manager and employee on request
First Career Coaching Program
Recent graduates		 Augments and enhances prior learning · Coaches competitive swimming skills metaphor on request
Military Officer to Civilian Leader Coaching Program
Military officers transitioning to civilian leadership		 Strengths Finder Assessment · Emotional Intelligence Assessment · Communication Assessment · Professional resume writer · LinkedIn expert on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononoyesyesyes
Career direction and changenononoyesyesyes
Leadershipnononoyesyesyes
Personal brandnononononono

How they work

Process
Identify coaching candidate with motivation, development need, coachability, organizational support, and investment worthiness · Define current state and desired state · Develop plan to achieve goals · Measure success with outcome-based metrics and KPIs
Assessments
Strengths Finder Assessment, Emotional Intelligence Assessment, Communication Assessment
Before coaching
retained executive search professional, employment industry (31 years); vice president and senior consultant, career transition and executive coaching; retail operations and merchandising, retail; health care, health care

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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