Jeanel Carlson

Personal brand strategist · virtual

"We focus on company and personal branding for businesses, leaders, and job seekers so they build trust and exceed goals." (in their words, on their website)

Services

ServiceWhat is includedPrice
Personal branding package
leaders and entrepreneurs
Create authentic personal brand story · Build credibility across channels on request
Company branding package
businesses
Build company brand story · Develop messaging and guidelines on request
Content creation service
leaders and entrepreneurs
Craft content roadmap · Amplify message across key channels · Consistent content delivery on request
LinkedIn optimization service
founders and leaders
Revamp LinkedIn profile · Develop engagement strategy · Consistent posts and engagement on request
Leadership communication service
executives and leaders
Plan communication strategy · Optimize key channels · Refine leadership voice · Storytelling and presentations $5,000
Exit Amplifier branding service
business owners preparing for exit
Brand strategy for M&A value · High-impact rebrand · 3-Step Exit-Ready Method: Position, Polish, Profit on request

As published on their website, read Sep 30, 2026.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInyesyesyesyesyesyes
Interviews and offersnononononono
Job search strategynononononono
Career direction and changeyesyesyesyesyesyes
Leadershipnononononono
Personal brandyesyesyesyesyesyes

How they work

Process
Book a free call · Get your custom plan · Build trust and influence
Before coaching
Marketing leader, Technology (Apple, Claris, NCR) (20 years); Creative director and digital strategist, Digital marketing (20 years); Brand design expert, Design (25 years)

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
Personal brandA consistent story across your resume, LinkedIn and a personal page. Callings builds the page, free.The role you want does not depend on visibility.Visibility or thought leadership is part of the role.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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