Chrissy Keeton

Leadership coach · Richmond, VA · in person and virtual

Credentials they list: ICF ACC

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"Control Y helps growth-stage companies build leadership capacity to support the next phase of growth." (in their words, on their website)

Services

ServiceWhat is includedPrice
Executive coaching for CEOs, founders, and leadership team members
CEOs, founders, and leadership team members		 24 weeks · Twice-per-month coaching sessions · Adhoc communication between sessions · 360 feedback and behavior assessments, as needed on request
Leadership team coaching focused on alignment, accountability, and business outcomes
Leadership teams		 24 weeks · Group workshops on selected learning topics · 1-on-1 coaching in between sessions for reinforcement · Topics include meaning and purpose, core values, individual and team strengths, polarities, roles and responsibilities, conflict management, giving and receiving feedback, and team norms on request
Leadership transition coaching for newly promoted leaders and emerging executives
Newly promoted leaders and emerging executives		 Coaching to develop new leadership skills, build confidence, and put skills into practice on request
Leadership Team Ignitor (Leadership Team Workshops + Executive Coaching)
Leadership teams at growth-stage companies		 24 weeks · Facilitated leadership workshops · Monthly executive coaching · Discover unique strengths, motivations, and growth areas · Define leadership team needs to achieve vision · Design leadership roles and decision-making responsibilities on request
Fractional Chief Growth Officer
Growth-stage companies needing executive support		 Fractional executive support to improve leadership capacity and organizational effectiveness without full-time overhead on request
Fractional Chief Operating Officer (Integrator)
Growth-stage companies needing executive support		 Fractional executive support to improve leadership capacity and organizational effectiveness without full-time overhead on request
Fractional Chief Customer Officer
Growth-stage companies needing executive support		 Fractional executive support to improve leadership capacity and organizational effectiveness without full-time overhead on request
Business Consulting
Growth-stage companies		 Create a compelling vision and strategic goals · Establish repeatable operational processes · Build new organizational competencies on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenononononono
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Start with a complementary exploratory meeting · Interview leadership team members to identify opportunities and prioritize topics (for team coaching) · Conduct coaching sessions and workshops · Apply new leadership behaviors and turn discussions into action · Build alignment, accountability, and confidence
Before coaching
Chief Customer Officer, technology consulting

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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