Chrissy Keeton

Executive coach · Richmond, VA · in person and virtual

Credentials they list: ICF ACC

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"Control Y helps growth-stage companies build leadership capacity to support the next phase of growth." (in their words, on their website)

Services

ServiceWhat is includedPrice
1-on-1 Executive Coaching
CEOs, founders, leadership team members, and professional services leaders		 Twice-per-month coaching sessions · Ad hoc communication between sessions · 360 feedback and behavior assessments, as needed on request
Leadership Team Coaching
Leadership teams		 Interviews with each team member to identify opportunities and prioritize workshop topics · Group workshops on selected learning topics · One-on-one coaching between sessions · Workshops may cover purpose, values, strengths, roles, conflict management, feedback, and team norms on request
Leadership Transition Coaching
Newly promoted leaders and emerging executives		 on request
Fractional Leadership
Growing companies		 Fractional Chief Growth Officer support · Fractional Chief Operating Officer (Integrator) support · Fractional Chief Customer Officer support on request
Business Consulting
CEOs and growth-stage companies		 Creating vision and strategic goals · Establishing repeatable operational processes · Building organizational competencies on request
Leadership Team Ignitor
Leadership teams		 Leadership team workshops · Monthly executive coaching · Work on strengths, leadership roles, decision-making, priorities, accountability, and feedback on request

As published on their website, read Nov 7, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnononononono
Interviews and offersnononononono
Job search strategynononononono
Career direction and changenonoyesyesyesyes
Leadershipnonoyesyesyesyes
Personal brandnononononono

How they work

Process
Begin with a complementary exploratory meeting to assess fit. · For leadership team coaching, interview each team member to identify opportunities and prioritize workshop topics. · Set coaching goals and use coaching sessions, workshops, and between-session communication to work toward them. · Apply insights and new behaviors through action.
Assessments
360 feedback, Behavior assessments
Before coaching
Chief Customer Officer, Technology consulting

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.
LeadershipPeer groups, feedback from your manager, reading.You have a mentor who has done the job.A first management role or a bigger team, often paid for by the employer.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. What does it cost in total, and what is included? (no published price)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Which body issued your credential, and can I check it there? (credential listed)
  4. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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