Donna Serdula

Personal brand strategist · Newtown, PA · in person and virtual

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"Since 2009, my team of LinkedIn Profile Writers and I have been writing LinkedIn profiles for executives, entrepreneurs, and professionals from all over this world." (in their words, on their website)

Services

ServiceWhat is includedPrice
Instant Profile: AI-Generated LinkedIn Profile
Job Seekers, Sales Professionals, Professionals, Networkers, Experts, Business Owners		 1-day turnaround · AI Text Generators · Tips, tricks, ideas, secret hacks · Privacy and Settings guidance · Prompts and questions to articulate value $250
LinkedIn Post Ideas Content Calendar
Job Seekers, Sales Professionals, Professionals, Networkers, Experts, Business Owners		 144 LinkedIn Post Ideas · Massive Hashtag List · Quote Database · Loud on LinkedIn Online Course $349
Executive Branding Solution
Executives, entrepreneurs, senior professionals		 Vision Board Orientation · Brand Discovery · Strategic Alignment · Signature Build · Evolution & Maintenance on request
LinkedIn Profile Writing Workshops
Employees of companies		 In-person workshop · Full-day or half-day sessions · Walkthrough of LinkedIn profile optimization on request
LinkedIn Webinars
Employees of companies		 Customized online webinars · Teaching LinkedIn profile power and company mission support on request
LinkedIn Profile Branding for Corporate Teams
Corporate teams and employees		 Templated and personalized LinkedIn profile options · One on one done-for-you services · Scalable online DIY courses on request
LinkedIn Company Page Branding
Companies		 Creation of LinkedIn company pages · Centralized hub for news, products, services, job opportunities on request
Outplacement Services
Employees transitioning to job seekers		 Customized resume writing · LinkedIn profile writing services · LinkedIn Profile Writing Workshop · Career coaching · LinkedIn job seeker strategy sessions on request
Ghost Blogging Services
Clients needing content		 Creation of articles and blog posts · Establish thought leadership on request

As published on their website, read Sep 30, 2026.

How they compare

Computed by Callings from the prices and experience coaches publish. Not a rating.

Where they fit

StudentsEarlyMidManagerDirectorVP / C-suite
Resume and LinkedInnonoyesyesyesyes
Interviews and offersnononononono
Job search strategynonoyesyesyesyes
Career direction and changenonoyesyesyesyes
Leadershipnononononono
Personal brandnonoyesyesyesyes

How they work

Process
Vision Board Orientation · Brand Discovery · Strategic Alignment · Signature Build · Evolution & Maintenance

Do it yourself, or hire a coach?

Doing it yourselfUsually enough whenA coach earns the fee when
Resume4 to 8 hours for a strong base, then about 30 minutes per posting. Callings can tailor it to each job.You are staying in the same field and level and have recent results to cite.You are changing field or level, coming back after a long break, or many applications brought no interviews.
Job searchA target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free.Interviews are coming in.Three months without traction, or a senior search that runs on your network.
Career directionWeeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role.You already have two or three target roles.You do not know what comes next, or you want structure and a formal assessment.

Times are our estimates. Try Callings.

Questions to ask before hiring

  1. Do you write it yourself, how many revision rounds are included, and do I keep editable files? (done-for-you writing)
  2. What are your cancellation and refund terms? (no refund terms on their site)
  3. Who do you usually work with, and how long does a typical engagement last? (always worth asking)

What they publish

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