Brenda Baird
Leadership coach · Monterey, TN · virtual
Credentials they list: ICF MCC, CPC, iPEC ELI-MP
"Focused support for leaders stepping into bigger responsibilities and coaches growing into a confident and credible professional practice." (in their words, on their website)
Services
| Service | What is included | Price |
|---|---|---|
| Group Mentor Coaching coaches pursuing ICF credentialing or renewal |
11 sessions · Kick-off session (60 minutes) · 8 group sessions (90-minutes sessions) · 3 hours of 1:1 mentor coaching · Welcome package with printed workbook and curated support materials · One recorded coaching session review with written feedback | $1,495 |
| Individual Mentor Coaching coaches pursuing ICF credentialing or renewal |
12 weeks · 10 hours of individual mentor coaching over a minimum of 3 months · Welcome package with printed workbook and curated support materials · Two recorded coaching session reviews with written feedback · Access to private participant community · Ongoing access to program resources and support for four months after completion | $2,495 |
| Private Executive Coaching for Leaders (10 sessions) senior leaders and high-potential leaders |
10 sessions · Discovery and Fit Assessment and Insight Tools (Optional) · Goal Clarification and Coaching Focus · Coaching Conversations and Application · Reflection, Feedback, and Adjustment · Review and Sustainability | on request |
| Private Executive Coaching for Leaders (20 sessions) senior leaders and high-potential leaders |
20 sessions · Discovery and Fit Assessment and Insight Tools (Optional) · Goal Clarification and Coaching Focus · Coaching Conversations and Application · Reflection, Feedback, and Adjustment · Review and Sustainability | on request |
| Organization-Sponsored Leadership Coaching (10 sessions) organizations sponsoring leaders |
10 sessions · Initial fit conversation and coaching intake · Alignment meeting with leader and organizational sponsor · Optional assessments and feedback tools · Recurring one-to-one virtual coaching sessions · Midpoint progress check-in with leader and sponsor | on request |
| Organization-Sponsored Leadership Coaching (20 sessions) organizations sponsoring leaders |
20 sessions · Initial fit conversation and coaching intake · Alignment meeting with leader and organizational sponsor · Optional assessments and feedback tools · Recurring one-to-one virtual coaching sessions · Midpoint progress check-in with leader and sponsor | on request |
As published on their website, read Sep 30, 2026.
How they compare
- Their packages start at $1,495. Of the 176 leadership coaches in our directory who publish a package price, 40% start at the same price or lower.
- 12 years coaching; the median for leadership coaches in our directory is 15.
Computed by Callings from the prices and experience coaches publish. Not a rating.
Where they fit
| Students | Early | Mid | Manager | Director | VP / C-suite | |
|---|---|---|---|---|---|---|
| Resume and LinkedIn | no | no | no | no | no | no |
| Interviews and offers | no | no | no | no | no | no |
| Job search strategy | no | no | yes | no | yes | yes |
| Career direction and change | no | no | yes | no | yes | yes |
| Leadership | no | no | yes | no | yes | yes |
| Personal brand | no | no | yes | no | yes | yes |
How they work
- Process
- Schedule A Free Initial Call · Clarify Your Goals and ICF Requirements · Complete Registration and Program Onboarding
- Assessments
- TalentTelligent® 360-degree assessments, MBTI®, Values Assessment
Do it yourself, or hire a coach?
| Doing it yourself | Usually enough when | A coach earns the fee when | |
|---|---|---|---|
| Job search | A target list, a weekly plan and steady outreach. Callings builds the weekly plan and tracks every application, free. | Interviews are coming in. | Three months without traction, or a senior search that runs on your network. |
| Career direction | Weeks of reading and conversations about roles that fit. Callings can show your strengths and the pay for each role. | You already have two or three target roles. | You do not know what comes next, or you want structure and a formal assessment. |
| Leadership | Peer groups, feedback from your manager, reading. | You have a mentor who has done the job. | A first management role or a bigger team, often paid for by the employer. |
Times are our estimates. Try Callings.
Questions to ask before hiring
- If I land a job partway through, what happens to the sessions I have not used? (multi-session package)
- What are your cancellation and refund terms? (no refund terms on their site)
- Which body issued your credential, and can I check it there? (credential listed)
- Who do you usually work with, and how long does a typical engagement last? (always worth asking)
What they publish
- Prices: yes
- What each service includes: yes
- A free consultation: yes
- Refund or cancellation terms: not found on their website
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