General Manager

About this role

What you'll bring to the team The General Manager for LEGOLAND® Discovery Center Philadelphia is responsible for delivery of the attraction strategy, short and long-term EBITDA, and guest satisfaction goals. Supporting the team with ensuring every guest enjoys a memorable, world-class guest experience and that every member of the team embraces and exhibits our company values.   This is what we do every day. Our 31,000+ awesome colleagues create and play together to spark the imaginations of children and LEGO® fans of all ages, all around the world.  Just imagine being part of this – playing with ideas, creating magical experiences, and learning while growing and building your dream career. Qualifications & Experience Key Responsibilities:

As General Manager, you'll oversee all aspects of the attraction's performance, ensuring operational excellence while delivering outstanding guest satisfaction and strong business results.

You will:

Lead an Exceptional Guest Experience

Champion a guest-first culture where every visit is engaging, memorable, and exceeds expectations.

Use guest insights and business data to continuously improve experiences and drive satisfaction.

Act as a brand ambassador, both within the business and throughout the local community.

Drive Business Growth & Commercial Success

Own the attraction's financial performance, including revenue growth, profitability, and EBITDA targets.

Develop and execute strategic business plans that deliver long-term sustainable growth.

Identify new markets, audiences, and revenue opportunities while maximizing yield across multiple sales channels.

Partner closely with marketing teams to create innovative campaigns that increase visitation and market share.

Inspire & Develop High-Performing Teams

Lead, coach, and develop a diverse leadership team in a fast-paced operational environment.

Build a culture of accountability, engagement, inclusion, and continuous improvement.

Drive talent development, succession planning, employee wellbeing, and team engagement initiatives.

Foster a collaborative environment where people feel empowered to perform at their best.

Deliver Operational Excellence

Ensure the attraction operates efficiently, safely, and effectively every day.

Lead Health & Safety, risk management, crisis planning, and business continuity initiatives.

Oversee staffing, productivity, and operational planning to support guest demand.

Deliver capital projects on time, on budget, and with measurable business impact.

Build Community & Strategic Partnerships

Develop meaningful relationships with local organizations, businesses, tourism partners, and community stakeholders.

Represent the attraction within the local market and identify opportunities to strengthen brand awareness and community engagement.

Experience/Qualifications We're seeking a commercially minded and people-focused leader with a proven track record of achieving results in a high-volume guest-facing business.

Preferred Experience

Bachelor's degree in Business, Management, Marketing, or a related field (preferred).

Minimum 3 years of senior management experience leading a high-volume attraction, hospitality, tourism, entertainment, retail, or leisure operation.

Demonstrated success managing full P&L responsibility and delivering EBITDA growth.

Experience leading large, multi-functional teams through growth and change.

Proven ability to develop business strategies that improve guest satisfaction, operational efficiency, and commercial performance.

Experience working with families, children, or family entertainment venues is highly desirable.

The Ideal Candidate You are:

A strategic thinker with a strong commercial mindset.

An inspiring leader who develops people and builds high-performing teams.

Confident making data-driven decisions while maintaining a guest-first focus.

Resilient, adaptable, and comfortable operating in a fast-paced environment.

Financially astute with strong business acumen.

An exceptional communicator who can influence stakeholders at all levels.

Innovative, energetic, and passionate about creating outstanding guest experiences.

Committed to fostering an inclusive, collaborative, and values-driven culture.

BenefitsWorkplace - Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.  The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.  The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.  Thank you for sharing our global commitment to Children’s Rights.  Just imagine building your dream career.   Then make it real. Join the LEGO® team today.   Merlin Entertainments are facilitating the LEGO Group’s recruitment process for this role as part of a transitional service agreement with the LEGO Group.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Pay RangeFrom USD $105,000.00/Yr.